Tata Motors will bring special editions of both the Sierra and the Sierra EV to India by the end of 2026, Chief Commercial Officer Vivek Srivastava has confirmed. The Sierra EV, launched on June 30 at a starting price of Rs 18.79 lakh ex-showroom, is the front edge of a stacked electric vehicle roadmap that adds a Safari EV at Diwali and opens Tata’s premium Avinya sub-brand in 2027.
The Sierra EV arrived seven months after the ICE Sierra’s November 2025 debut, the quickest gap between a Tata SUV and its all-electric variant. Tata’s wider 2026 EV plan also covers exports to South Africa and the Avinya X’s 2027 launch on the Chery-JLR Freelander platform.
Tata Confirms Sierra and Sierra EV Special Editions for End of 2026
Vivek Srivastava, Tata Motors’ Chief Commercial Officer, told an online media publication that the special editions of the Sierra and Sierra EV are under consideration and slated to arrive by the end of this year. Srivastava declined to share details of either edition, leaving pricing, design cues and production numbers undisclosed.
The Sierra EV went on sale on June 30, 2026 at Rs 18.79 lakh ex-showroom, slotting between the Curvv EV and the Harrier EV in Tata’s electric SUV line-up. Its arrival came seven months after the ICE Sierra’s November 2025 debut. The Sierra nameplate now spans petrol, diesel and battery-electric options, with the special-edition pair landing before end-2026.
Tata’s product planning around the nameplate now spans two powertrains, two body styles of special edition, and a confirmed export run to right-hand-drive markets. The Sierra EV just went on sale, the Safari EV is on track for Diwali, and the Avinya X is confirmed for 2027. Srivastava did not say whether the special editions would sit at the top or the bottom of the line-up. The same 12-month window now includes two SUV launches, two special-edition programmes, and the start of South African exports.
Sierra EV Pricing and Battery Options at Launch
Production-spec Sierra EVs were first shown in concept form at Auto Expo 2020 and again at Auto Expo 2023, before being teased alongside the ICE Sierra in late 2025. The model sits on Tata’s acti.ev+ architecture, the same platform that underpins the Harrier EV. Sierra EV variant pricing and the 665 km range claim run through Sierra EV variant prices and 665km range.
Tata offers the Sierra EV in rear-wheel-drive and all-wheel-drive configurations. The 63 kWh battery pairs with a single rear motor and delivers a claimed MIDC-certified range of 565 km. The 75 kWh pack can be had with a single rear motor for a claimed 665 km of range, or with a dual-motor AWD layout that Tata markets as QWD. The base Pure 63 RWD anchors the entry of the line-up, and the range extends to the top-end 75 kWh AWD at Rs 26.48 lakh ex-showroom, per Cardekho and Hindustan Times Auto listings. The top-end 75 kWh AWD variant claims a 0-100 km/h time of 5.8 seconds, Carwale reports.
Top-spec Sierra EVs are expected to carry a triple-screen layout: a 10.25-inch driver display, a 12.3-inch central touchscreen and a 12.3-inch passenger screen. Lower trims are tipped to drop to a dual-screen setup and add a head-up display, per Autocar India, with the full production-spec model detailed on the official Tata Sierra EV product page.
| Battery | Range (MIDC) | Powertrain |
|---|---|---|
| 63 kWh | 565 km | Rear-wheel drive |
| 75 kWh | 665 km | Rear-wheel drive or all-wheel drive |
Where Tata Sits in India’s EV Race Today
Tata’s EV sales accelerated through Q2 2026, lifting the company to fresh monthly records in May and June. Total Indian e-PV sales crossed 30,000 units for the first time in June, reaching 31,265, per an Autocar India industry tally.
Tata’s share of India’s electric passenger vehicle market sat at nearly 38 percent in the quarter, carlelo reported. June’s e-PV market share was 38%, per Autocar India’s industry tally. Mahindra, the No. 2 player, sold 7,646 EVs in June, well behind Tata’s monthly volume.
Tata’s monthly wholesale EV run climbed through Q2 2026, the company’s own sales release and Autocar India both show. The growth outran every other Indian passenger-vehicle maker by a wide margin. Tata kept the EV lead in every month of Q2 2026. June closed the quarter at a fresh high for the company and the industry, with the figures in the company’s official May 2026 sales release.
Tata has the Safari EV launch, the first Avinya model, and the start of South African exports all slated for 2026 and 2027, alongside the Sierra and Sierra EV special editions. The Sierra EV’s pricing puts it within striking distance of the Hyundai Creta Electric, with the Sierra EV versus the Creta Electric on paper laying out the comparison in detail.
Tata’s Monthly EV Run, Q2 2026
- April 2026: 8,543 units, per carlelo industry tracking
- May 2026: 10,517 units, per Tata Motors Passenger Vehicles wholesale release
- June 2026: 12,023 units, per Autocar India industry tally
Safari EV Slotted for Diwali 2026 Launch
Tata is positioning the Safari EV as its flagship electric SUV and its first three-row EV. The model is codenamed Tayrona and is slated to go on sale around the 2026 Diwali season, an Autocar India report said. Production is expected to start by August 2026, ahead of the festive-season launch. The Safari EV will round out Tata’s electric SUV portfolio, putting an EV variant alongside every Tata SUV currently on sale.
Built on the acti.ev+ platform shared with the Harrier EV, the Safari EV is an ICE-to-EV conversion rather than a born-EV. The car will retain the Harrier EV’s battery and motor options: 65 kWh and 75 kWh packs paired with a single rear motor in standard form, with a dual-motor AWD option on the 75 kWh variant.
On the outside, the Safari EV is expected to carry a closed-off grille, revised bumpers, EV-specific badging and aero-optimised alloy wheels, with dimensions matching the ICE Safari. Inside, the cabin layout is tipped to stay close to the ICE version, but the new TiDAL (Tata Intelligent Digital Architecture Layer) E&E architecture is set to bring the connected-car features Tata rolled out on the Harrier EV. The TiDAL feature set covers everything from in-car payments to remote parking, per Autocar India.
- Over-the-air (OTA) software updates
- 540-degree surround-view camera
- UPI-based in-car payment system (DrivePay)
- Auto park assist
- Low-speed cruise control (Off-road Assist)
- Summon mode for remote extraction from tight spaces
Avinya Premium Sub-Brand Arrives in 2027
The first Avinya vehicle, the Avinya X (codenamed P2), will launch in India in 2027 and will be built on the Chery-JLR Freelander platform produced by CJLR. Tata Motors confirmed the platform switch in a written statement to Autocar India, ending its earlier plan to use the more expensive JLR Electrified Modular Architecture (EMA), with the brand vision laid out on the Avinya concept page on Tata’s EV site.
Avinya is being developed as a global premium brand for a next-generation EV portfolio to be built on multiple, scalable platforms and architectures while being anchored in Tata Motors’ design, engineering and integration capabilities. Our collaboration with JLR and its partners will be an important pillar of our global premium EV journey as we expand the Avinya portfolio across segments and geographies.
The same Tata Motors statement to Autocar India named the recently opened TMPV-JLR manufacturing facility in Panapakkam, Tamil Nadu as the production site for the Avinya X. A three-row premium electric SUV is being evaluated as a follow-up to the Avinya X. Industry sources told Autocar India that the first Avinya models are likely to feature battery packs in the 65-80 kWh range. Tata’s Agratas battery venture will eventually scale up the in-house supply chain, the same report said.
Tata’s Export Plans Point South First
Tata plans to export the Sierra EV to right-hand-drive markets, with South Africa named as one of the destinations. The ICE-powered Sierra may also reach select overseas markets following the EV’s global rollout. Tata re-entered South Africa last year with the Harrier, Curvv, Tiago and Punch, all built at the company’s Chakan plant near Pune.
Tata’s South African consumer site currently lists the Harrier, Curvv, Tiago and Punch for local buyers, with no Sierra yet on the configurator. The carmaker’s acti.ev+ platform underpins the Harrier EV and is set to underpin the Safari EV, with the same battery options across all three models. The right-hand-drive export plan covers multiple markets beyond South Africa, with South Africa named as the launch destination. The Chakan plant near Pune currently builds the Sierra EV for the Indian market.
The export plan and the special-edition push run in parallel, not in sequence, per carlelo. Both announcements sit inside the same 2026 EV strategy that adds the Safari EV at Diwali and the first Avinya model in 2027.
Frequently Asked Questions
When will Tata launch the Sierra and Sierra EV special editions?
Tata’s Chief Commercial Officer Vivek Srivastava told an online media publication that the special editions are under consideration and slated for the end of 2026. Srivastava did not share pricing, design cues or production numbers for either edition.
What is the Tata Sierra EV’s starting price in India?
Tata launched the Sierra EV in India on June 30, 2026 at Rs 18.79 lakh ex-showroom for the base Pure 63 RWD. The top-end 75 kWh AWD variant costs Rs 26.48 lakh, per Cardekho and Hindustan Times Auto listings.
When will the Tata Safari EV launch?
Tata plans to launch the Safari EV around the 2026 Diwali season, with production slated to begin by August 2026. Codenamed Tayrona, the Safari EV will be Tata’s first three-row EV and the flagship of its electric SUV portfolio.
What platform will the Tata Avinya EV use?
The first Avinya model, the Avinya X, will use the Chery-JLR Freelander platform, replacing the Jaguar Land Rover EMA architecture that was originally planned. Tata Motors confirmed the platform change in a written statement to Autocar India.
Where will Tata export the Sierra EV?
South Africa is the first export destination named for the Sierra EV, where Tata already sells the Harrier, Curvv, Tiago and Punch. The carmaker’s plan covers right-hand-drive markets, with South Africa as the starting point and additional countries to follow.
