Rakesh Raghuvanshi, the founder and CEO of Sekel Tech, has been on a mission to revolutionize customer engagement by bridging the gap between online discovery and offline purchases. His AI-powered hyperlocal SaaS platform enables brands to build trust and loyalty with their customers by providing personalized and real-time communication, information, and delivery across multiple channels.
The need for hyperlocal customer engagement
According to Raghuvanshi, the traditional marketing approach of bulk advertising is not effective in reaching out to customers who are already convinced and ready to buy. He says that customers today expect a seamless and convenient experience from brands, especially in the post-pandemic era, where online shopping has become the norm.
“Customers want to know the availability, price, and location of the products they are looking for, and they want to get them delivered as soon as possible. They also want to interact with the brand on their preferred platforms, such as WhatsApp, Google Maps, or voice calls. This is where Sekel Tech comes in, by providing brands with the tools to create hyperlocal engagement and drive conversions,” he explains.
The features and benefits of Sekel Tech
Sekel Tech is a cloud-based platform that allows brands to digitize their distribution channels and capture customer data across all their sales touchpoints. It also automates the communication and delivery process, by integrating with various platforms such as WhatsApp, Google Maps, Google My Business, voice calls, and SMS.
Some of the features and benefits of Sekel Tech are:
- Domain authority: Sekel Tech helps brands build their own domain authority by capturing every customer interaction on their own domain, rather than relying on third-party platforms. This helps brands rank higher on search engines and increase their organic traffic and visibility.
- Personalization: Sekel Tech enables brands to create personalized and relevant communication with their customers, based on their location, preferences, behavior, and purchase history. This helps brands increase customer satisfaction, retention, and loyalty.
- Real-time information: Sekel Tech provides customers with real-time information about the products they are interested in, such as availability, price, offers, and reviews. This helps customers make informed decisions and reduces the chances of cart abandonment and bounce rates.
- Delivery management: Sekel Tech facilitates quick and efficient delivery of products to customers, by integrating with delivery partners and providing live tracking and notifications. This helps brands reduce delivery costs and time, and improve customer experience.
The success stories of Sekel Tech
Sekel Tech has been working with some of the leading brands in India, across various sectors such as auto, lifestyle, fashion, salon, and CPG. Some of the success stories of Sekel Tech are:
- Auto: Sekel Tech helped a leading auto brand increase its sales by 30% and reduce its cost per lead by 50%, by creating hyperlocal engagement and driving online-to-offline conversions. Sekel Tech also helped the brand optimize its inventory management and reduce its stock-out rate by 80%.
- Lifestyle: Sekel Tech helped a premium lifestyle brand increase its footfall by 40% and its revenue by 25%, by providing real-time information and offers to customers based on their location and preferences. Sekel Tech also helped the brand increase its customer retention and loyalty by providing post-purchase feedback and follow-up.
- Fashion: Sekel Tech helped a high-fashion brand increase its online visibility and traffic by 300%, by building its domain authority and ranking higher on search engines. Sekel Tech also helped the brand increase its customer engagement and conversions by providing personalized and real-time communication and delivery.
The future of Sekel Tech
Raghuvanshi says that he is optimistic about the future of Sekel Tech, as he believes that hyperlocal customer engagement is the future of marketing. He says that he plans to expand his platform to more categories and markets, and leverage the latest technologies such as AI, machine learning, and voice recognition to enhance his platform’s capabilities and features.
He also says that he is open to collaborating with other players in the industry, such as e-commerce platforms, payment gateways, and CRM systems, to create a holistic and integrated solution for brands and customers.
“We are on a mission to transform customer engagement and experience, by providing brands with the tools to create hyperlocal engagement and drive conversions. We believe that this is the way forward for brands to build trust and loyalty with their customers, and to grow their business in a sustainable and profitable way,” he concludes.