A flagship phone that launched at ₹1,29,999 is now selling for under one lakh. The Samsung Galaxy S25 Ultra has just hit its lowest-ever price on Amazon India during the ongoing Great Summer Sale 2026, and the deal is even sweeter when you stack the right bank offers. If you have been sitting on the fence about upgrading, this might be the sign you were waiting for.
How the Amazon Deal Is Structured
The Samsung Galaxy S25 Ultra has seen a significant price reduction as part of the Amazon Great Summer Sale, which commenced on May 8. During the ongoing sale, the 12GB RAM and 256GB storage variant is listed at a flat price of ₹99,999, representing a direct discount of ₹30,000 from its original launch price.
But here is where it gets more interesting. The listed price is just the starting point, not the final number.
Shoppers using ICICI Bank, BoB Card, or OneCard credit cards can claim an immediate discount of ₹12,000 at checkout. An additional exchange bump of ₹12,000 is also available for those trading in their eligible old smartphones, further driving down the effective cost of the flagship.
Amazon is bundling multiple incentives with the S25 Ultra discount, including exchange offers worth up to ₹37,850, cashback up to ₹5,199, and EMI plans starting at ₹3,551 per month. Business buyers can claim GST benefits, and optional protection plans are available for additional coverage, making the layered deals appeal to both individual and corporate customers.
Here is a quick breakdown of how the savings stack up:
| Offer Type | Savings |
|---|---|
| Direct price cut (MRP vs Sale price) | ₹30,000 |
| ICICI / BoB / OneCard instant discount | Up to ₹12,000 |
| Exchange bonus (eligible devices) | Up to ₹37,850 |
| Amazon Pay cashback | Up to ₹5,199 |
| Additional coupon discount | ₹2,000 |
While Amazon has not officially announced the end date of the sale, it is expected to run until May 13, based on the validity of the bank discounts. Time is running out.
Why This Deal Stands Out Right Now
Smartphone prices are heading in one direction these days, and that is up. Amid growing geopolitical tensions and growing hardware component prices, all smartphones are getting relatively expensive. That is exactly what makes this deal rare.
This significant cut positions the device at a similar price point to the previous Galaxy S24 Ultra, a rare occurrence in the premium flagship segment.
Flagship phones like the Samsung Galaxy S25 Ultra seldom receive such heavy discounts this early after launching. After the launch of the Samsung Galaxy S26 series in February this year, the prices of the older Samsung S25 series devices had already started to drop from April onwards.
The window between summer sales and the festive season is exactly when smart buyers make their move. The Diwali festive sales are too far away to avail maximum discounts on any device, and waiting that long simply does not make sense when a deal this good is live right now.
What You Actually Get for the Price
At under one lakh, the S25 Ultra is not a compromised buy. Far from it.
- Display: 6.9-inch Dynamic AMOLED 2X screen with a resolution of 1,400×3,120 pixels, a refresh rate ranging from 1Hz to 120Hz, a peak brightness of 2,600 nits, and protection from Corning Gorilla Armour 2.
- Processor: Snapdragon 8 Elite for Galaxy CPU, 12GB of RAM, and up to 1TB of internal storage.
- Camera: A quad camera setup, including a 200MP wide-angle camera, a 50MP ultra-wide camera, a 10MP telephoto camera with 3x optical zoom, and a 50MP periscope telephoto camera with 5x optical zoom.
- Battery: 5,000mAh battery that can be charged at 45W.
- Software: One UI 7 on top of Android 15, with support for seven years of Android OS and security updates.
With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. 10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit.
The AI story is equally strong. The devices are shipped with Galaxy AI, Samsung’s suite of artificial intelligence features, which received updated capabilities in the S25 series. According to Corning, the Gorilla Armor 2 on the S25 Ultra offers enhanced durability, with over four times greater scratch resistance than conventional lithium-aluminosilicate cover glass and features anti-reflective properties to reduce surface glare.
S25 Ultra vs S26 Ultra: Which One Actually Makes Sense?
With the newer S26 Ultra also available on Amazon during this sale, buyers are naturally wondering which one to pick.
The Samsung S26 Ultra is ₹36,821 more expensive than the S25 Ultra deal price in the Amazon Summer Sale. That is a massive price difference.
The Galaxy S25 Ultra is still a premium, hugely capable phone with excellent cameras, outstanding battery life, and more power than most people are ever going to need. The Samsung S25 Ultra has the same camera as the S26 Ultra except that the S26 Ultra’s two main lenses are 40% brighter than its predecessor.
For most buyers, the S25 Ultra at this price wins on pure value. The performance gap between the two devices is not significant enough to justify paying nearly ₹37,000 more. Despite the recent release of the Galaxy S26 Ultra, the S25 Ultra remains a competitive option in the premium segment due to its high-end specifications and robust performance capabilities.
If you are the kind of person who always wants the absolute latest, then the S26 Ultra is your pick. But for everyone else, this S25 Ultra deal at under one lakh is genuinely hard to beat.
As the Amazon Great Summer Sale 2026 races toward its final days, the Samsung Galaxy S25 Ultra deal stands out as one of the most compelling flagship offers India has seen outside of the Diwali season. A phone packed with a 200MP camera, the Snapdragon 8 Elite chip, seven years of software support, and a titanium build, all for under ₹1 lakh with the right bank card, is not something that comes around often. Whether you are a photography enthusiast, a power user, or someone who simply wants the best Android experience without paying the S26 Ultra price, this is your moment. Deals like this do not wait for you to make up your mind. What do you think about this deal? Is this the right time to grab the Galaxy S25 Ultra, or are you holding out for something else? Drop your thoughts in the comments below!
