Fujifilm has unveiled its first medium format cinema camera, the GFX Eterna 55, set for release in October 2025 at a price of $16,499.95. This move brings the company’s famous color science into professional filmmaking, offering a large sensor that supports various formats and high resolution video.
Key Features of the GFX Eterna 55
The GFX Eterna 55 boasts a 102 megapixel back side illuminated CMOS sensor measuring 43.8 by 32.9 millimeters. This setup allows filmmakers to capture stunning detail in formats up to 8K resolution.
Filmmakers get access to 20 built in film simulations, including classics like Provia Standard and Eterna Cinema. These options mimic the look of traditional film stocks, giving creators more control over color and tone right in the camera.
The camera uses the X Processor 5 for fast performance. It handles multiple recording codecs, such as Apple ProRes 422 HQ and HEVC H.265 in 4:2:2 10 bit.
Recording Options and Formats
One standout aspect is the wide range of sensor formats. Users can switch between modes like full sensor open gate for maximum resolution or cropped Super 35 for compatibility with existing lenses.
Here is a quick look at some supported formats:
| Format | Output Size | Aspect Ratio | Max FPS | Image Circle |
|---|---|---|---|---|
| GF | 8192 x 6144 | 4:3 | 24 | 55mm |
| Premista | 8192 x 4320 | 1.89:1 | 30 | 46.3mm |
| 35mm | 8192 x 4320 | 1.89:1 | 60 | 43.3mm |
| Super 35mm | 4096 x 2160 | 1.89:1 | 120 | 28.9mm |
This flexibility makes it easy to integrate into different production workflows. For example, it supports anamorphic lenses for a cinematic widescreen look without losing quality.
External recording options include 12 bit RAW over HDMI, which pairs well with monitors and recorders for post production work.
Proxy recording in H.264 helps with quick edits on set.
Pricing and Availability Details
Fujifilm set the price at $16,499.95, positioning it as a premium tool for serious filmmakers. Pre orders start on September 15, 2025, with shipping expected in October.
This timing aligns with industry events, giving buyers a chance to test it before major film festivals. Compared to rivals like Arri or Red, this camera offers unique medium format capabilities at a competitive cost.
The package includes essentials like a viewfinder and basic accessories, but users may need to budget for lenses and storage.
How It Fits in the Market
Fujifilm enters a crowded cinema camera space dominated by brands like Canon and Sony. The GFX Eterna 55 stands out with its large sensor, which provides a shallow depth of field and rich dynamic range.
Industry experts note that this camera could appeal to indie filmmakers and commercial producers seeking high end visuals without breaking the bank.
Recent trends show a rise in medium format use for video, as seen in projects with cameras like the Hasselblad X2D. Fujifilm builds on its GFX line success in still photography to push into motion work.
Color Science and Creative Tools
At the heart of the camera is Fujifilms digital film science. It includes F Log2 for wide dynamic range and the ability to load custom 3D LUTs for on set monitoring.
Here are some key creative features:
- Built in ND filters for exposure control in bright conditions.
- Dual native ISO for better low light performance.
- Support for both spherical and anamorphic lenses.
- Timecode input for multi camera shoots.
These tools help streamline production and reduce time in editing.
The camera also offers frame rates up to 120 frames per second in lower resolutions, ideal for slow motion effects.
Future Impact on Filmmaking
This release marks Fujifilms first dedicated cinema camera, expanding from its roots in film and digital imaging. It could influence how directors approach aspect ratios and sensor sizes in upcoming projects.
With 8K becoming more common in streaming and theaters, the GFX Eterna 55 positions users ahead of the curve. Early reviews suggest it delivers on color accuracy, a hallmark of Fujifilm products.
As technology evolves, expect firmware updates to add even more features based on user feedback.
Share your thoughts on this new camera in the comments below, and pass this article along to fellow filmmakers who might find it useful.
