Meta on Tuesday launched a new line of smart glasses, called Meta Glasses, starting at $299. The frames are built in partnership with EssilorLuxottica but carry neither the Ray-Ban nor the Oakley name that has marked Meta’s previous smart eyewear. The starting price undercuts Meta’s entry-level second-generation Ray-Ban Meta, which retails for $379. The line is Meta’s cheapest smart eyewear yet, a deliberate move to expand the category and defend a market position.
Three frames are available at launch: a rectangular Meta Adventurer, a bolder Meta Fury, and a slim oval Meta Glasses by Kylie, designed in collaboration with Kylie Jenner. Like Meta’s other AI glasses, the new line has no built-in screen, runs on Meta’s AI assistant, and pairs with a phone for photos, video, and live translation. Live translation gains 14 new languages this month, including Japanese, Mandarin, Hindi, and Korean. The launch lands as Snap rolled out its $2,195 Specs AR glasses earlier this month, Google showed off AI-powered glasses developed with Samsung and Warby Parker in May, and Apple is reportedly targeting 2027 for its own pair. Meta and EssilorLuxottica together control more than 80% of the smart glasses market, according to Counterpoint Research.
From Adventurer to Fury to a Kylie Jenner Frame
The new Meta Glasses lineup comes in three frame styles offering different silhouettes. Each comes with adjustable nose pads, temple tips, and overextension hinges.
The frames share Meta’s existing AI feature set: a camera for hands-free photos and video, open-ear speakers, an advanced microphone array for calls and voice control, and a dedicated button that triggers Meta AI or another chosen feature. They come in seven colors, including Classic Black, Classic Tortoise, Racing Green, Linen, Merlot, Mahogany, and Sandstone, with sun, Transitions, polarized, and clear lens options. Across those combinations, Meta is selling 26 distinct styles, the most in any of its eyewear lines. Battery life is rated at over eight hours, with an on-the-go charging case that adds up to 40 more hours of use. Meta is also rolling out a separate Meta Glasses Charging Stand, compatible with displayless Ray-Ban Meta, Oakley Meta HSTN, and the new Meta Glasses frames.
- Meta Adventurer: a rectangular shape, available in standard and large.
- Meta Fury: a bold square frame for a stronger look.
- Meta Glasses by Kylie: a slim oval frame designed with Kylie Jenner.
This is Jenner’s first venture into wearable tech, per Meta. The frames support prescription lenses within a total power range of -12 to +2.25, and a new Rx Lens Swap program lets buyers add prescriptions after purchase without voiding the warranty. A pedestrian navigation feature, with turn-by-turn walking directions, is rolling out to displayless glasses soon.
The Lead Meta Is Trying to Defend
Meta and EssilorLuxottica together dominate the smart glasses category. The pair has held that lead since the first Ray-Ban Meta glasses launched in 2021.
Together, the two companies control more than 80% of the global smart glasses market, according to Counterpoint Research, cited by TechCrunch. The category itself is still small by consumer electronics standards. But the partnership has sold millions of units since launch, per CNBC.
Meta and EssilorLuxottica are the only major smart glasses maker with a frame brand at scale. Google is now working on eyewear with Warby Parker running on Gemini, with Samsung and Gentle Monster also in the mix. Snap pushed its first consumer AR glasses, Specs, at $2,195 earlier this month. Apple is widely reported to be planning its own smart glasses for 2027, after the $3,499 Vision Pro headset underperformed. That leaves Meta defending a position no other smart glasses maker has matched in volume.
The new $299 line is the most direct response to that pressure. By dropping the price and dropping the Ray-Ban branding, Meta is opening a lower-cost lane inside the category it already controls. Whether that lane expands the market or simply shifts existing Ray-Ban Meta buyers down a tier is the question every retailer stocking both pairs is now weighing.
The Competition Just Showed Up
Meta’s glasses do not launch into a quiet market. Three well-funded competitors are moving at the same time.
Snap’s Specs launch interview with Spiegel frames the company’s first consumer AR glasses, priced at $2,195 with a $200 refundable deposit, as a successor to the smartphone. The Specs project digital objects into the wearer’s view and work without a paired phone, features Meta’s display-less glasses do not match. Google showed off AI-powered glasses in May, being developed with Samsung, Warby Parker, and Gentle Monster, with an emphasis on audio. Apple, per multiple reports, is targeting 2027 for its own smart glasses, after the $3,499 Vision Pro headset underperformed in sales.
Why $299, Why Now
The price drop reflects how Meta is reading the next phase of the smart glasses race. After five years of building the category alongside EssilorLuxottica, Meta is moving from a single premium tier into a multi-tier lineup. The new Meta Glasses anchor the entry point, with the Ray-Ban Meta above them and the Oakley Meta and Meta Ray-Ban Display at the top.
Zuckerberg has framed smart glasses, not virtual reality, as the company’s AI-era hardware platform. This year, Meta has downsized its VR ambitions and converted Horizon Worlds, its social VR platform, into a mobile app.
For Meta, the bet is that cheaper, displayless glasses can pull in shoppers who would never spend $379, let alone $799, on eyewear with a screen. The strategy also widens the moat: more styles and a lower price make it harder for Snap, Google, and Apple to claim a foothold once they ship. Alex Himel, Meta’s vice president of wearables, framed the move as a deliberate response to where the market still has room.
We just feel like we need to have a pair of glasses at a lower price point, and we were trying to figure out what could work there.
Himel told The Verge.
The Meta Lineup, Compared
With the new Meta Glasses line, Meta now sells four distinct pairs of smart eyewear. The lineup covers prices from $299 to $799, with and without built-in displays, across three brand styles. Each tier is positioned for a different type of buyer.
The new Meta Glasses anchor the bottom of the range, retailing at $299 with no screen and no third-party brand name. The Ray-Ban Meta line, now in its second generation, starts at $379 and is the volume seller. The Oakley Meta line, aimed at athletes, starts at $399. At the top, the Meta Ray-Ban Display launch post from September 2025 runs $799 and includes a built-in display plus the Meta Neural Band.
The table below sets out the lineup at a glance. Prices are starting prices as listed by Meta and partner retailers.
| Line | Starting price | Built-in display | Brand |
|---|---|---|---|
| Meta Glasses | $299 | No | Meta |
| Ray-Ban Meta | $379 | No | Ray-Ban |
| Oakley Meta | $399 | No | Oakley |
| Meta Ray-Ban Display | $799 | Yes | Ray-Ban |
The $80 gap between Meta Glasses and Ray-Ban Meta is the smallest in the lineup. The $400 jump from Ray-Ban Meta to Meta Ray-Ban Display is the largest, and it is the line that delivers a screen inside the lens plus the neural wristband. Meta’s AI assistant, now running on Muse Spark, the first model from Meta Superintelligence Labs, ships with the new Meta Glasses and is also rolling out to Ray-Ban Meta and Oakley Meta in the US and Canada.
For shoppers, the practical difference between Meta Glasses and the Ray-Ban Meta is mostly the brand on the temple and the price tag. Both run the same AI features and the same battery life. The Meta Ray-Ban Display is a different category of device, with a screen, a Neural Band, and a $799 price that has no equivalent in the rest of the lineup.
Where You Can Buy Them
Meta Glasses went on sale in the United States on Tuesday, June 23. The line is also live in 16 other countries: the United Kingdom, Canada, France, Italy, Spain, Germany, Ireland, Sweden, Denmark, Norway, Finland, Austria, Belgium, the Netherlands, Switzerland, and Australia, per Meta. In the US, the glasses are available at Meta.com, Lenscrafters, Sunglass Hut, Best Buy, and Amazon, plus select Meta Lab locations.
Prescription lens support is built in, with Meta listing a power range of -12 to +2.25 across the line. The new Rx Lens Swap program lets buyers fit prescription lenses through their preferred optician after purchase without voiding the warranty. The on-the-go charging case ships with the glasses, and a new Meta Glasses Charging Stand is sold separately, compatible with displayless Ray-Ban Meta, Oakley Meta HSTN, and Meta Glasses styles. Meta did not list a price for the charging stand in the launch announcement. For shoppers comparing the new Meta Glasses to the existing Ray-Ban Meta, the deciding factors are likely to be $80 and a missing brand stamp on the temple.
Frequently Asked Questions
How much do Meta Glasses cost, and how do they compare to Ray-Ban Meta?
Meta Glasses start at $299, $80 below the second-generation Ray-Ban Meta, which retails at $379. Both run Meta AI, the same camera, speakers, and battery life, and neither has a built-in display.
Do Meta Glasses have a screen?
No. Meta Glasses are displayless, like the existing Ray-Ban Meta and Oakley Meta lines. The only Meta eyewear with a built-in display is the Meta Ray-Ban Display, which starts at $799 and ships with a Meta Neural Band.
When and where can I buy Meta Glasses?
Meta Glasses went on sale in the United States on June 23, 2026, at Meta.com, Lenscrafters, Sunglass Hut, Best Buy, and Amazon. The line is also live in 16 other countries, including the United Kingdom, Canada, France, Germany, Spain, and Australia.
Do Meta Glasses work with prescription lenses?
Yes. Meta lists a prescription power range of -12 to +2.25 across the line, and a new Rx Lens Swap program lets buyers add prescription lenses through their preferred optician after purchase without voiding the warranty.
What are Snap, Google, and Apple doing in smart glasses?
Snap launched Specs, its first consumer AR glasses, at $2,195 earlier this month, with shipping later this year in the US, UK, and France. Google showed off AI-powered glasses in May, being developed with Samsung, Warby Parker, and Gentle Monster, with an emphasis on audio. Apple is widely reported to be targeting 2027 for its own smart glasses, after the $3,499 Vision Pro headset underperformed.
