AI Plus has stepped into India’s crowded smartphone market with a bold new lineup that mixes style, power and pricing aimed at young buyers. The headline grabber is the Nova Flip, a foldable phone under Rs 30,000. Alongside it, the Nova 2 and Nova 2 Ultra are already gearing up for sale, creating buzz among tech fans.
The launch signals a clear push by AI Plus to capture attention in the fast-growing mid-range segment, where design and performance matter as much as price.
Nova Flip Launch Brings Affordable Foldable Phones
The biggest highlight is the Nova Flip, scheduled to launch in May at Rs 29,999. This makes it one of the most affordable foldable smartphones announced in India so far.
The device runs on Android 15 with NxtQ OS layered on top, offering a custom user experience focused on AI features and smooth performance.
It features a large 6.9 inch AMOLED inner display with sharp resolution, paired with a 3.1 inch outer cover screen. This dual display setup allows users to handle quick tasks without unfolding the phone.
Key highlights of Nova Flip:
- 6.9 inch AMOLED main display
- 3.1 inch AMOLED cover screen
- MediaTek Dimensity 7300 processor
- 8GB RAM with 256GB storage
- 50MP dual rear camera setup
- 32MP front camera with digital zoom
- 4325mAh battery with 33W fast charging
The phone also includes a side fingerprint scanner, gyroscope and hall sensor for better usability.
AI Plus is clearly targeting users who want a foldable experience without paying premium flagship prices.
Nova 2 and Nova 2 Ultra Sale Dates and Availability
While the Nova Flip will arrive later, the Nova 2 series is ready to hit the market this month through Flipkart.
- Nova 2 sale starts April 14
- Nova 2 Ultra sale begins April 17
Both models aim to compete directly in the mid-range Android market, where performance, camera quality and battery life are key buying factors.
The company has also focused on offering multiple colour options, giving users more freedom to choose based on style preferences.
Nova 2 Ultra Specs Focus on Performance and Display
The Nova 2 Ultra stands out with premium features that push it close to flagship territory.
It runs on Android 16 with NxtQ OS and sports a 6.78 inch AMOLED display with 1.5K resolution and a 144Hz refresh rate. The screen can reach up to 2500 nits brightness, making it suitable even under bright sunlight.
Performance is handled by the MediaTek Dimensity 7400 chipset, paired with up to 8GB RAM and up to 256GB storage.
Camera setup includes:
- 50MP Sony IMX752 primary sensor with OIS
- 8MP ultra wide lens
- 13MP front camera with AI features
Battery is another strong point.
| Feature | Nova 2 Ultra |
|---|---|
| Battery | 6000mAh |
| Charging | 33W fast charging |
| Display | 144Hz AMOLED |
| Brightness | Up to 2500 nits |
The large battery combined with high refresh rate display suggests the device is built for heavy daily usage and gaming.
Additional features include an in display fingerprint sensor and NxtHalo lighting, which adds a visual touch to notifications.
Nova 2 Offers Balanced Features at Lower Price
The Nova 2 is designed as a more affordable option in the lineup, while still keeping key features intact.
It shares the same design language as the Ultra model but comes with slightly toned down specifications to keep pricing competitive.
This strategy allows AI Plus to cover a wider audience:
- Budget conscious users can choose Nova 2
- Power users can go for Nova 2 Ultra
- Trend focused buyers may prefer Nova Flip
This three tier approach reflects a clear attempt to build a strong ecosystem in India’s smartphone market.
PulseTab Launch Expands AI Plus Portfolio
Alongside smartphones, AI Plus also introduced the PulseTab priced at Rs 9,999.
The tablet is expected to appeal to students and casual users who need an affordable device for online classes, streaming and light work.
This move shows the brand is not limiting itself to phones but is building a broader consumer tech lineup.
What This Means for India’s Smartphone Market
India has seen rising demand for feature rich smartphones at competitive prices. Foldable phones, however, have largely remained expensive and out of reach for many users.
The Nova Flip could disrupt this trend if it delivers on real world performance.
At the same time, the Nova 2 Ultra’s strong specs and aggressive pricing may challenge established brands in the mid range segment.
AI Plus is entering a highly competitive space dominated by brands with loyal customer bases. But its pricing strategy and feature packed devices could help it gain quick traction.
The coming weeks will be crucial as real user reviews and performance tests begin to shape public opinion.
AI Plus has made a confident entry, but long term success will depend on software support, service network and consistent updates.
As Indian consumers get more choices, the competition only gets stronger. What do you think about the Nova Flip and Nova 2 series? Share your thoughts and join the conversation online.
