Eltropy, a leading provider of digital communication solutions for financial institutions, has announced a partnership with Jack Henry, a leading provider of technology solutions and payment processing services for the financial industry. The partnership will enable banks and credit unions using Jack Henry’s Banno Digital Banking Platform to leverage Eltropy’s secure and compliant messaging platform to communicate with their customers and members.
Eltropy’s Messaging Platform
Eltropy’s messaging platform allows financial institutions to send and receive text messages, images, documents, videos, and other media through a single dashboard. The platform integrates with core banking systems, CRMs, loan origination systems, and other third-party applications to provide a seamless and personalized customer experience. Eltropy’s platform also complies with industry regulations and standards, such as TCPA, CAN-SPAM, GDPR, and NCUA.
Some of the benefits of using Eltropy’s messaging platform include:
- Increased customer engagement and satisfaction
- Improved operational efficiency and productivity
- Reduced call center costs and wait times
- Enhanced cross-selling and upselling opportunities
- Faster loan processing and closing
- Higher customer retention and loyalty
Jack Henry’s Banno Digital Banking Platform
Jack Henry’s Banno Digital Banking Platform is a modern and open digital banking solution that empowers community and regional financial institutions to deliver a consistent and personalized user experience across all channels and devices. The platform offers a comprehensive suite of features and functionalities, such as:
- Online and mobile banking
- Account opening and funding
- Bill pay and P2P payments
- Card management and controls
- Personal financial management
- Marketing and analytics
- Open banking and API integration
Jack Henry’s Banno Digital Banking Platform also provides a growing library of popular financial services apps that are fully integrated to the platform, allowing Jack Henry’s financial institution customers to have fast, secure, on-demand access to these fintech solutions.
The Partnership
The partnership between Eltropy and Jack Henry will enable banks and credit unions using Jack Henry’s Banno Digital Banking Platform to offer Eltropy’s messaging platform as an additional channel of communication to their customers and members. By integrating Eltropy’s messaging platform to the Banno Digital Banking Platform, financial institutions will be able to:
- Send proactive and personalized messages to their customers and members, such as account alerts, fraud notifications, payment reminders, and marketing campaigns.
- Receive inbound messages from their customers and members, such as service requests, feedback, questions, and complaints.
- Engage in two-way conversations with their customers and members, such as loan applications, account opening, document verification, and identity authentication.
- Monitor and measure the performance and effectiveness of their messaging campaigns, such as open rates, click rates, response rates, and conversion rates.
The partnership will also benefit the customers and members of the financial institutions, as they will be able to:
- Communicate with their financial institutions through their preferred and convenient channel of text messaging.
- Access their financial information and services anytime and anywhere through their mobile devices.
- Receive timely and relevant information and offers from their financial institutions.
- Enjoy a faster and smoother digital banking experience.
The Future of Digital Banking
The partnership between Eltropy and Jack Henry is a testament to the growing trend of digital banking and open banking in the financial industry. As more and more customers and members demand a digital-first and personalized banking experience, financial institutions need to adopt and integrate innovative and customer-centric solutions that can meet and exceed their expectations. By leveraging Eltropy’s messaging platform and Jack Henry’s Banno Digital Banking Platform, financial institutions can enhance their digital banking capabilities and differentiate themselves from their competitors.
