Starting a business is not an easy task, especially for young mothers who have to balance their family and work responsibilities. However, there are some key motivators that can help them overcome the challenges and pursue their entrepreneurial dreams. Here are three tips from Jhalesa Seymour, the founder of Salt.xo, a successful skincare line that generated $16 million in earnings in its third year.
1. Do whatever it takes
Seymour became a single mom at the age of 19, while she was still a college student. She faced many difficulties, such as being fired from her job, having her lights shut off, and being homeless while pregnant. She decided to create her own natural skincare products after being frustrated with the ones that did not work for her. She started experimenting with essential herbs and oils, and discovered the power of oregano.
She says that it is easier said than done to do whatever it takes to succeed. You have to remind yourself why you started in the first place constantly. She also advises to be resourceful and use whatever you have at your disposal. For example, she used her social media platforms to market her products and connect with her customers.
2. Having children can motivate you
Some entrepreneurs rely on their internal drive to create and execute. However, for Seymour, having a child was a major source of motivation. She says that becoming a mother helped her to realize that it is not all about her, but about the village. She means her team, her child, her boyfriend (now husband), and her community.
She also says that having a child can help you to prioritize your time and energy better. You have to be more efficient and effective in managing your business and your family. She suggests to create a schedule that works for you and your child, and stick to it as much as possible.
3. Let your competition empower you
It is easy to compare yourself to others and their success. However, Seymour says that this can be counterproductive and demoralizing. Instead, she advises to let your competition empower you and inspire you to do better. She says that you should focus on your own goals and vision, and not let anyone else’s opinions or judgments affect you.
She also says that you should celebrate your wins, no matter how big or small they are. She says that every milestone is an achievement, and you should be proud of yourself for reaching them. She recently received the Shopify Milestones Award for over 100,000 sales, which is a testament to her hard work and dedication.
