Tennessee investor pays full price for 805 Harmon Heights, marking a new benchmark in regional real estate
A Tennessee buyer just dropped $18.3 million on a Valdosta apartment complex — and with that, South Georgia has a new record price per unit.
The 805 Harmon Heights Apartments & Condos sold at a full $182,500 per unit, a figure unheard of in the region. The 100-unit garden-style complex was developed over 12 years and has seen steady upgrades along the way. It wasn’t just a hot property — it was a done deal the moment it hit the market.
A Homegrown Development with Years in the Making
Bobby Diaz didn’t just build Harmon Heights. He grew it.
Diaz Construction LLC, based right in Valdosta, started building the property in 2009. It wasn’t done overnight. The complex took shape over phases, with the final touches completed in 2021. That slow-and-steady approach paid off.
Some buildings got major interior renovations. Think: stainless steel appliances, slick modern flooring, updated cabinetry, new countertops, better security setups. Over the years, it went from solid to standout.
This wasn’t a cookie-cutter complex. This was personal.
Why the Buyer Paid Top Dollar — No Questions Asked
So why did the Tennessee investor bite immediately?
Because he saw the numbers. John E. Brigel, senior VP at Marcus & Millichap, who brokered the deal, said the property’s historical and current metrics were “exceptional.” That’s not broker fluff — that’s math.
It didn’t hurt that the same buyer had already snagged another nearby apartment deal not long ago. He knew the market. He saw the listing. And boom — full price offer.
What’s Inside: Layout, Location, and the Little Details That Matter
This isn’t some sprawling high-rise. Harmon Heights is grounded — literally.
Nine buildings. Garden style. A total of 113,600 square feet, with units ranging from one-bedrooms to three. It’s a clean, simple layout that caters to working families, students, and military folks alike.
And location?
• Five minutes from South Georgia Medical Center
• A short drive to Moody Air Force Base
• Close to Valdosta State University
Those are major employment hubs. That’s built-in demand.
Why the Price Tag Makes Sense — and Then Some
$182,500 per unit might sound steep for Valdosta. But context matters.
This is South Georgia, not Midtown Atlanta. Deals like this don’t happen often. But this one ticked every box — condition, location, stable rents, tenant demand, and low turnover.
Here’s a simple breakdown:
| Metric | Detail |
|---|---|
| Units | 100 |
| Total Area | 113,600 sq. ft. |
| Price per Unit | $182,500 |
| Year Built (phased) | 2009–2021 |
| Buyer Location | Tennessee |
| Seller | Diaz Construction LLC |
| Broker | Marcus & Millichap (Brigel) |
Local brokers are already calling it a market-setter. Maybe even a ceiling-lifter.
A Local Developer Cashes Out — but Leaves a Mark
For Diaz Construction, this wasn’t just another sale. It was the culmination of a long-term local project.
Bobby Diaz has been quietly building out Valdosta housing for years. Harmon Heights was one of his signature projects — and it stayed in the family until this sale.
He didn’t flip it fast. He held it, improved it, operated it — and finally sold it to someone who saw its worth.
In a way, that’s the kind of ending developers hope for. Or beginning, depending on how you look at it.
