Samsung is reportedly gearing up to launch its first Android-powered smart glasses, codenamed “Haean,” alongside the highly anticipated Project Moohan XR headset later this year.
Samsung Eyes the Smart Glasses Market
Samsung teased its entry into the smart glasses space at the Galaxy Unpacked 2025 event back in January. Now, reports from South Korean outlet ETNews suggest the company is finalizing specs and preparing to roll out “Haean” by year’s end. If true, this move would put Samsung in direct competition with Meta’s Ray-Ban Smart Glasses and other emerging wearables.
The name “Haean” reportedly pays tribute to a South Korean city — a nod to Samsung’s home base. More importantly, the glasses are said to feature an ultra-slim, lightweight frame designed for everyday use. Sources suggest the device may look nearly identical to regular eyeglasses or sunglasses, making them more discreet and fashion-friendly.
Packed with Features — But No Display?
What sets Samsung’s approach apart is its reported focus on functionality over visual gimmicks. Unlike traditional AR glasses, “Haean” may skip the built-in display entirely. Instead, it could focus on practical, hands-free capabilities such as:
- Video recording and social sharing
- Music playback
- Voice calling
- AI-powered voice assistance via Samsung’s Galaxy AI
It’s also rumored to include cameras and motion-tracking sensors, paving the way for more intuitive, gesture-based controls. That would align with Samsung’s recent push for “multimodal AI” — a concept it hyped during the Galaxy Unpacked event, promising more natural interactions with devices.
A New Android XR OS Under the Hood
Samsung isn’t just working on hardware — it’s betting on software too. The “Haean” smart glasses are expected to run on Android XR OS, a platform built specifically for extended reality (XR) devices. Announced last year, this operating system is tailored to support immersive, AI-driven experiences.
By combining Android XR OS with its in-house Galaxy AI suite, Samsung could create a deeply integrated ecosystem where smart glasses, phones, and other wearables work seamlessly together.
Will Samsung’s Gamble Pay Off?
The wearable tech space is crowded — and brutally competitive. Meta, Apple, and Google all have their own visions for XR and smart eyewear. Yet Samsung’s strategy appears to favor practicality over flash. By prioritizing lightness, comfort, and AI-powered functionality — rather than augmented visuals — the company may carve out a niche among users seeking a more subtle, day-to-day wearable.
With Project Moohan, Samsung’s upcoming XR headset, expected to drop alongside “Haean,” the company is clearly betting big on this next wave of wearables. Whether consumers embrace the concept or see it as just another tech experiment remains to be seen.
