Maruti Suzuki has launched its new Victoris SUV in India, and plans call for it to enter select global markets under the Suzuki Across name. This move highlights India’s rising role in auto manufacturing, with exports targeting over 100 countries starting in late 2025.
Launch Details and Market Strategy
Maruti Suzuki unveiled the Victoris on September 3, 2025, positioning it as a strong player in the mid-size SUV segment. The vehicle aims to compete with models like the Hyundai Creta and Kia Seltos, offering features such as hybrid powertrains, Level-2 ADAS safety tech, and eco-friendly options.
This launch builds on Maruti’s push to regain market share in India’s booming SUV category. Company leaders noted that the Victoris targets young, tech-savvy buyers who value connectivity and sustainability. With a starting price around 12 lakh rupees, it combines affordability with premium elements like a sleek design and multiple powertrain choices.
Exports play a key role in the strategy. Maruti plans to ship the Victoris to more than 100 countries, expanding from the 60 markets served by its Grand Vitara. Recent shipments of related models, like the e-Vitara, have already reached Europe, showing strong demand abroad.
Rebranding as Suzuki Across Overseas
In select export markets, including parts of the Gulf Cooperation Council and Africa, the Victoris will wear the Suzuki Across badge. This rebranding helps Suzuki leverage established names while avoiding confusion with its existing Across model in Europe, which is based on the Toyota RAV4.
The decision reflects Suzuki’s global approach. By producing in India, the company cuts costs and meets high-quality standards. Sources indicate this shift allows Japan to focus on other areas, with India handling more export production.
Maruti’s export numbers are climbing. In August 2025, the company shipped 36,538 vehicles, making up 20 percent of its total sales. This is up from 14 percent in the previous fiscal year, underscoring India’s growing export strength.
Key markets for the Suzuki Across version include:
- Middle Eastern countries like Saudi Arabia and the UAE
- African nations such as South Africa and Kenya
- Potential expansion into Asia and Latin America
This targeted branding aims to boost appeal in regions where the Across name carries familiarity.
Features Tailored for Global Appeal
The Victoris, or Across in exports, was designed with input from international teams to suit diverse needs. It includes advanced safety like six airbags standard and a five-star safety rating from Bharat NCAP.
Powertrain options stand out:
- Hybrid variants for better fuel efficiency
- CNG options for eco-conscious markets
- Petrol engines for broad availability
Inside, it boasts connected tech, a large infotainment screen, and premium comfort features. These elements make it versatile for urban driving in Europe or rugged use in Africa.
Maruti gathered feedback from overseas dealers during development. This ensured the SUV meets global standards, from emission rules in Europe to durability needs in emerging markets.
Export Impact on India’s Auto Industry
India’s auto exports are surging, with Maruti leading at 40 percent of the country’s total car shipments in fiscal 2025. Models like the Fronx have hit milestones, with over 100,000 units exported to 80 countries, including Japan.
This growth ties into broader trends. Prime Minister Narendra Modi flagged off the e-Vitara exports in August 2025, highlighting government support for manufacturing. Policies like Make in India have drawn investments, shifting production from Japan to Indian plants.
A quick look at Maruti’s top exported models:
| Model | Key Export Markets | Units Exported (Recent Milestone) |
|---|---|---|
| Fronx | Japan, Europe | Over 100,000 |
| Grand Vitara | 60 countries | Steady growth |
| Jimny | Middle East, Africa | Popular in off-road segments |
| Baleno | Asia, Latin America | High demand for hatchbacks |
These figures show Maruti’s expanding footprint. The Victoris addition could push exports even higher, creating jobs and boosting India’s economy.
Challenges and Future Outlook
While promising, challenges remain. Intense competition from global brands and varying regulations across countries could slow rollout. Supply chain issues, like chip shortages, have hit the industry before.
Still, experts predict success. The Victoris’s mix of tech and value positions it well. Maruti aims to start domestic sales of electric variants soon, with exports following. By 2026, the company expects to cover all targeted markets.
This launch aligns with rising electric vehicle demand worldwide. Maruti’s hybrid focus bridges the gap to full EVs, appealing to buyers in transition.
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