LoveShackFancy, the brand known for its whimsical and romantic dresses, is celebrating its 10th anniversary by launching its first fragrance collection. The brand, which has a loyal following of celebrities and influencers, has created three floral scents that capture the essence of its feminine and bohemian aesthetic.
A Natural Extension Of The Brand
The founder and creative director of LoveShackFancy, Rebecca Hessel Cohen, said that fragrance was a natural extension of the brand, which is inspired by flowers. “Everything is always inspired by flowers, so I think that fragrance has been the most natural extension of LoveShackFancy,” she said. “Fragrance is embedded into the DNA of the brand, since the beginning, because nothing happens without flowers ever.”
The fragrances, which are exclusive to Sephora, are named Forever in Love, Moondance, and Bohème. Each one features a different floral motif on the bottle, which is adorned with a bow. Cohen said that she wanted to create three fragrances to reflect the different personas of LoveShackFancy customers, who can also layer the scents to create their own signature.
The Fragrances And Their Inspiration
Forever in Love is a fruity floral scent with notes of green pear, gardenia, and cedarwood. It was created by Firmenich master perfumer Honorine Blanc, who said that she wanted to capture the feeling of falling in love for the first time. “It’s a very fresh and sparkling scent, very joyful and playful,” she said.
Moondance is a warm floral scent with notes of velvet rose, sandalwood, magnolia, and oakmoss. It was created by IFF master perfumer Yves Cassar, who said that he was inspired by the bohemian spirit of LoveShackFancy. “It’s a very sensual and cozy scent, very elegant and sophisticated,” he said.
Bohème is a classic floral scent with notes of peony, blackcurrant, and white amber. It was created by Firmenich master perfumer Frank Voelkl, who said that he wanted to evoke the freshness and delicacy of a bouquet of flowers. “It’s a very clean and crisp scent, very feminine and graceful,” he said.
A Celebration Of 10 Years Of LoveShackFancy
The fragrance launch coincides with the 10th anniversary of LoveShackFancy, which started as a collection of dresses for Cohen’s own wedding in 2013. Since then, the brand has expanded into ready-to-wear, bridal, childrenswear, home décor, and accessories. Cohen said that she was grateful for the journey and the loyal fans of the brand. “It’s been such an amazing adventure and I feel so lucky to have such a wonderful community of women who love LoveShackFancy as much as I do,” she said.
The fragrances are available in travel spray ($32) and full size ($125) bottles at Sephora.com and LoveShackFancy.com. A sampler set with all three scents ($15) is also available for those who want to try them before committing to a full size.
