Apple fans, hold tight. The iPhone 15, 16, and 16 Plus just got their biggest price cuts yet — and it’s not through Apple itself, but from one of its own Premium Resellers.
Apple’s authorized reseller iNvent has launched a sales wave with its Big Deal Days event, and the discounts are so sharp they’ve got even Android loyalists doing double takes. With slashed sticker prices and sweet bank deals, buyers have a rare chance to snag Apple’s flagship devices without completely nuking their wallets. But there’s a catch — this deal ends on April 15.
Prices Are Down, and People Are Watching
The numbers aren’t just good — they’re the best we’ve seen so far for these models. The iPhone 15, which launched in 2023 at ₹79,900, now sits at ₹62,900 before bank discounts.
With select credit cards (ICICI, Kotak, or Axis), you can bring that down even further. We’re talking ₹59,900 for an iPhone 15. For what you’re getting inside that device, it’s honestly a steal.
The 6.1-inch Super Retina XDR display is still one of the best on the market for its size. Apple’s A16 Bionic chip keeps things snappy, and the Dynamic Island notch, 48MP primary camera, and USB-C charging make it hard to pass up.
One sentence here to break the flow.
Then there’s the iPhone 16, launched just months ago at ₹79,900. It’s down to ₹70,500 — and with bank offers, you’re looking at ₹66,500. A brand new phone with Apple’s most recent updates, going for nearly ₹13K less.
The Bigger You Go, The More You Save
Now, if you like your phones a little larger, the iPhone 16 Plus is calling. Launched at ₹89,900, it’s been trimmed to ₹80,500. Add in that ₹4,000 bank discount, and you’re getting a flagship Plus-sized phone for ₹76,500.
That’s more than ₹13,000 off.
And let’s not forget — this isn’t a trade-in deal or a refurbished unit. These are new, sealed, full-warranty iPhones directly from an Apple Premium Reseller. That adds a layer of trust many buyers look for when spending over ₹50,000 on a smartphone.
• Flat discounts range from ₹9,400 to ₹17,000 depending on the model.
• Additional bank discounts shave off another ₹3,000–₹4,000.
• All devices are available via iNvent’s Big Deal Days sale, ending April 15.
All these offers are online. A quick search for iNvent’s official store or Amazon seller page should do the trick. Offline stores? Not guaranteed.
Why This Matters Right Now
Timing is everything. Apple rarely offers big discounts on newer models, and resellers typically stick close to retail prices. But with competition heating up — especially from Samsung, OnePlus, and even Google’s Pixel lineup — Apple and its partners may be feeling the heat.
Let’s be honest, the smartphone market isn’t what it was even two years ago. People are holding on to their phones longer. Upgrades aren’t happening every year anymore. So when deals like these show up, they hit harder.
Even if you’re not in the market, it’s worth noting that this move could set a trend. If Apple resellers are open to more aggressive pricing — especially just months after a launch — we might see more of this strategy in the future.
That would shift the landscape. Big time.
Breaking Down the Final Prices
To make things even clearer, here’s a snapshot of how the numbers shake out:
| iPhone Model | Original Price | Sale Price | Final Price with Bank Offer |
|---|---|---|---|
| iPhone 15 | ₹79,900 | ₹62,900 | ₹59,900 |
| iPhone 16 | ₹79,900 | ₹70,500 | ₹66,500 |
| iPhone 16 Plus | ₹89,900 | ₹80,500 | ₹76,500 |
That’s some serious markdown across the board.
Also, don’t forget — most of these phones are eligible for further exchange offers or EMI options, depending on your payment method and platform of purchase.
Is It Worth the Upgrade?
If you’ve been sitting on an older iPhone (say, iPhone 11 or 12), this is probably the right time to jump. The performance bump alone is noticeable, especially if you’re doing more video, gaming, or camera-heavy tasks.
For Android users looking to make the switch — this is one of the rare moments when price isn’t a major barrier. Sure, iOS isn’t for everyone. But at these prices, more people might be willing to try it out.
There’s also the resale angle. iPhones tend to hold value better than Android devices, so even if you upgrade again in a year or two, chances are you’ll recover a good chunk.
One last note — the deal window closes on April 15. After that, prices could revert without warning. And Apple? They won’t be matching these cuts officially.
