Google Throws Shade at Siri With Pixel 10 Teaser and a Dr. Dre Beat

With a bold “Soon” and a beat from Snoop & Dre, Google stirs up AI rivalry before Apple’s iPhone 16 launch

Google just stirred the pot again — and this time, it’s got Snoop Dogg in the background and Siri in its crosshairs. In a not-so-subtle teaser for its upcoming Pixel 10 smartphone, the company took aim at Apple with a single word: Soon.

Set to the unmistakable instrumental of “The Next Episode” by Dr. Dre and Snoop Dogg, the short clip doesn’t feature any phone specs or flashy animations. Just a pixelated ‘10’ and the loaded tagline. But make no mistake — the message is clear: Google’s ready, Apple isn’t.

AI Wars: Google Sharpens Its Edge

The teaser dropped Monday night on Google’s social media handles, and it didn’t take long for fans to start decoding it. Some saw it as an announcement. Others saw it as a declaration of war.

Either way, it’s not about the hardware. Not this time.

The Pixel 10 — expected to drop later this fall — is being framed as a purebred AI device. Google’s Gemini AI is reportedly going to be deeply embedded into every layer, from voice controls to camera intelligence to on-device assistants.

Meanwhile, Apple’s Siri… well, still kinda sounds like 2014.

What’s With the “Soon”?

The word Soon has become the punchline, but it’s also the punch. That one word is what Siri has often said when users ask about certain AI features — especially in developer betas or restricted regional settings.

Google’s teaser zeroes in on that delay — a polite jab wrapped in passive aggression.

One developer on X (formerly Twitter) quipped, “The most savage ad Google has ever made. And they didn’t even say Apple’s name.”

Of course, they didn’t have to.

Dr. Dre’s Beat? Not Just a Vibe

Now, about the music choice. “The Next Episode” isn’t just iconic. It’s symbolic.

The track was released in 1999. Siri was launched in 2011. Google Assistant came in 2016. Fast-forward to 2025, and the AI race feels like it’s finally heating up in real-time.

A track that screams West Coast swagger might seem like an odd pairing for a smartphone teaser. But look again — it’s all about message layering. Google’s not just hinting at new features. It’s signaling a shift in the tone of competition.

That beat wasn’t random.

What the Fans Are Saying

Online chatter has gone into overdrive. Some fans are hyped. Others… skeptical.

• “Pixel just punched Siri in the face and dropped the mic.”

• “Does this mean actual AI features, or just more marketing fluff?”

• “Dre and Snoop would be proud.”

But not everyone’s impressed. Critics argue Google’s playful taunts won’t matter unless the Pixel 10 launches with real AI muscle — not just flashy demos.

Others pointed out that Samsung already beat them to the punch with Galaxy AI earlier this year.

Still, when it comes to brand-on-brand shade, this one hit harder than usual.

What We Know About Pixel 10 So Far

Here’s a quick look at what’s expected (or rumored) about the Pixel 10, beyond the teaser:

The biggest focus seems to be on-device AI processing — something Apple has promised for 2025 too, but has yet to fully deliver.

Apple’s Siri Struggles Are Hard to Ignore

Here’s where things get a little awkward for Apple. Siri’s been the butt of tech jokes for years, with laggy responses, lack of context awareness, and regional limitations.

Even Tim Cook acknowledged in June that Apple “needed to rethink voice AI from the ground up.” That’s coming — maybe — with iOS 19 and the iPhone 16 later this year.

But until then, every “I’m sorry, I can’t help with that” from Siri feels like one more meme waiting to happen.

One analyst told Bloomberg Tech anonymously: “Siri is like that smart friend who never left town. Reliable, but outdated. Google’s showing off what it means to evolve.”

Google’s Marketing Playbook Gets Bolder

This isn’t the first time Google has mocked Apple. Remember when it trolled the iPhone for still not having USB-C? Or the times it poked fun at the green-blue text bubble divide?

But this one’s different. It’s braver. Funnier. Riskier.

And with the Pixel series still struggling to gain serious market share outside the U.S. and Japan, maybe that’s the point.

Google needs buzz. Siri’s lag is low-hanging fruit.