Georgian honey is one of the most sought-after products in the international market, thanks to its high quality and natural origin. However, the export price of Georgian honey has decreased in recent months, affecting the income of local beekeepers and exporters.
The export price of Georgian honey dropped to 15 USD per kg
According to the National Statistics Office of Georgia (GEOSTAT), the export price of Georgian honey decreased and in January 2024 the price of 1 kg of honey became 15 USD. This is a significant drop compared to the previous years, when the export price ranged from 20 to 25 USD per kg.
The decrease in the export price of Georgian honey is mainly due to the increased competition in the global market, as well as the fluctuations in the exchange rate of the Georgian lari against the US dollar. The COVID-19 pandemic also had a negative impact on the demand and supply of honey, as many countries imposed travel restrictions and lockdown measures that affected the trade and transportation of goods.
Japan became the sole importer of Georgian honey in January 2024
Despite the challenges, Georgian honey still has a loyal customer base in different countries, especially in Asia. In January 2024, Georgia exported 470 kg of natural honey worth 7,060 USD. The entire amount of honey was exported to Japan, which became the sole importer of Georgian honey in that month.
Japan is one of the largest consumers of honey in the world, with an annual consumption of about 90,000 tons. Japan imports most of its honey from China, Argentina, and Mexico, but it also values the quality and diversity of Georgian honey, which is produced in different regions and climates of the country.
Japan and Georgia have a long-standing partnership in the field of agriculture, and the two countries signed a memorandum of understanding on honey export in 2019. Since then, Georgian honey has been gaining popularity among Japanese consumers, who appreciate its natural taste and health benefits.
Georgian honey producers and exporters hope for better prospects in 2024
Georgian honey producers and exporters are optimistic about the future of their business, as they expect the export price of honey to increase in the coming months. They also hope to expand their market share in other countries, such as the European Union, the United States, and Canada, where Georgian honey has already obtained the necessary certificates and standards.
Georgian honey is one of the main products supported by the EU-funded ENPARD program, which aims to enhance the competitiveness and sustainability of the agricultural sector in Georgia. The program provides technical assistance, training, and financial support to honey producers and exporters, as well as promotes the branding and marketing of Georgian honey in the international market.
Georgian honey is also part of the Taste Georgia campaign, which showcases the diversity and richness of Georgian cuisine and culture. The campaign aims to attract more tourists and investors to Georgia, as well as to increase the awareness and recognition of Georgian products abroad.
