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Georgia’s Tourism Sector Embraces Digital Transformation

In an innovative move, the Georgian National Tourism Administration (GNTA) has launched a new digital platform aimed at revolutionizing the country’s tourism sector. This strategic development is part of a broader digital transformation project that promises to streamline processes and enhance Georgia’s visibility in the international tourism market.

Bridging the Digital Divide

The new platform,, is designed to facilitate the participation of private sector representatives in international tourism exhibitions. This initiative is expected to provide a significant boost to the tourism industry by offering a fair and transparent registration process for participants.

Georgian tourism digital innovation

The platform’s algorithmic approach ensures that all interested parties have an equal opportunity to showcase their services and products on the global stage. This marks a significant step towards democratizing access to international markets, particularly for small and medium-sized enterprises.

Enhancing Global Presence

By simplifying the registration process for international exhibitions, the GNTA is helping Georgian companies to present their offerings more effectively. This not only aids in attracting tourists but also opens doors for potential partnerships and collaborations with international tourism firms.

The move is also indicative of Georgia’s commitment to adopting modern technologies to foster economic growth. It aligns with the country’s efforts to recover from the pandemic-induced downturn and reposition itself as a leading tourist destination.

A Catalyst for Economic Growth

The introduction of the new platform is more than just a technological upgrade; it is a catalyst for sustainable economic development. By empowering local businesses to participate in international events, the GNTA is paving the way for increased investment and job creation within the tourism sector.

Moreover, this digital leap forward is set to enhance the overall experience for tourists, making it easier for them to discover and enjoy the diverse attractions that Georgia has to offer. It is a testament to the country’s resilience and forward-thinking approach in an ever-evolving global landscape.

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