Georgia-Pacific has announced a significant $90 million investment to expand its Crossett, Arkansas mill, strengthening its retail tissue business and enhancing the local economy with new jobs.
The investment, set to increase capacity for high-quality bath tissue production, aims to meet growing demand. With 50 new jobs and an expected production boost by 2026, the initiative underscores Georgia-Pacific’s commitment to its premium tissue lines, including the renowned Angel Soft® brand. Since 2019, the company has invested more than $250 million in its Crossett operations.
Economic Growth in Southeast Arkansas
Georgia-Pacific’s Crossett facility plays a pivotal role in the company’s consumer product sector, with the expansion aimed at reinforcing the community’s economic resilience. The new $90 million investment is a testament to both the company’s growth strategy and its deep ties to the region.
The Crossett mill has been a critical part of Georgia-Pacific’s network, producing bath tissue for consumers while providing more than 400 local jobs. As the mill ramps up production with the new investment, it will directly impact the local workforce, with 50 additional positions expected to be filled over the next few years. This boost will not only help meet consumer demands but also stimulate the local economy.
Key Benefits of the Investment:
- 50 new jobs created in the Crossett community
- Expansion of converting capacity for premium bath tissue products
- Over $250 million total investment since 2019
- Strengthening of Georgia-Pacific’s commitment to Arkansas
Strong Support from Local Leaders
The announcement was met with enthusiasm from local and state leaders, who recognized the economic and community impact of Georgia-Pacific’s commitment to Crossett. Arkansas Governor Sarah Huckabee Sanders highlighted the positive effects of the expansion, particularly in fostering job growth and encouraging further business investment in the region.
“I’m excited by their plans to expand their footprint in the Natural State,” said Governor Sanders. “This investment is a clear indication of Georgia-Pacific’s focus on growing its premium tissue business and supporting Arkansas’ economy.”
Crossett’s Mayor, Crystal Marshall, echoed these sentiments, emphasizing the importance of Georgia-Pacific’s continued presence in the area. “What a great day for Crossett! We’re proud of the long-standing partnership with Georgia-Pacific and look forward to the future,” she said.
Community Impact and Long-Term Growth
The investment not only benefits the local workforce but also supports the region’s broader industrial growth. According to Clint O’Neal, executive director of the Arkansas Economic Development Commission, this $90 million expansion is a “major win for Crossett,” adding critical jobs and positioning Southeast Arkansas for continued economic success.
“The Crossett Economic Development Foundation (CEDF) has been integral in helping Georgia-Pacific make this decision, and the investment is a strong reflection of the community’s commitment to supporting local businesses,” said Mike Smith, CEDF executive director.
For those in the community who have witnessed the mill’s operations over the years, this announcement provides hope for a brighter future. “Georgia-Pacific’s investment in our local industry demonstrates the productivity and dedication of our workforce,” said Howard Beaty, president of the CEDF.
Georgia-Pacific’s Vision for the Future
As part of its ongoing growth, Georgia-Pacific continues to focus on sustainable practices and consumer-driven products. This latest move reflects not just a growth strategy, but a deeper commitment to meeting customer demands for high-quality products.
For Vivek Joshi, president of Georgia-Pacific’s retail tissue, towel, and napkin division, the investment is an investment in the brand’s future. “It is a clear indication of Georgia-Pacific’s focus on growing our premium tissue business and creating products that consumers value,” he explained. This expansion is also a response to the increasing demand for premium tissue products, with the company keen to deliver more of its flagship brands, such as Angel Soft®.
The Crossett mill’s expansion aligns with Georgia-Pacific’s broader strategy to bolster its market presence, focusing on both consumer satisfaction and operational excellence. By prioritizing product quality and increasing capacity, the company aims to solidify its position as a leader in the consumer tissue industry.
