Factura Atelier is a Georgian brand that aims to revolutionize the fashion industry with its unique approach to design and production. Founded by Mariam Makharadze in 2021, the brand offers both ready-made and custom-made clothes that are eco-friendly, innovative, and high-quality.
The Story Behind Factura Atelier
Mariam Makharadze is a designer by profession and a winner of several prestigious competitions in the field of fashion. She graduated from Tbilisi Academy of Arts with a bachelor’s degree in 2011 and started her master’s degree in 2016. She participated in the London Fashion Showcase exhibition in 2014 and presented her 2015 S/S collection at Tbilisi Week in 2015.
Mariam always had a passion for creating clothes that reflect her personality and vision. She decided to launch her own brand, Factura Atelier, in 2021, after working as a designer for various companies and projects. She wanted to create a brand that would stand out from the crowd and offer something different to the customers.
The Philosophy of Factura Atelier
Factura Atelier is not just a brand, but a philosophy. The brand’s motto is “We create, not produce”. This means that the brand does not mass-produce clothes, but rather creates each piece with care and attention to detail. The brand also strives to be eco-friendly and socially responsible, by using upcycled and recycled materials, avoiding waste, and supporting local artisans and craftsmen.
Factura Atelier’s clothes are not only stylish and trendy, but also functional and comfortable. The brand uses natural fabrics, such as cotton, linen, and wool, as well as denim, leather, and silk. The brand also experiments with different techniques, such as embroidery, patchwork, and hand-painting, to create unique and original designs.
The Achievements of Factura Atelier
Factura Atelier has already gained recognition and appreciation from both local and international audiences. The brand’s clothes have been featured in various magazines, such as Harper’s Bazaar and Elle Germany, both online and in print. The brand’s look, created by Mariam at Milan Fashion Week 2023 and worn by Georgian model and influencer Likuna Khachapuridze, was in the best wear list of these magazines.
The brand also has a loyal and growing customer base, who appreciate the brand’s quality, creativity, and individuality. The brand offers both ready-made and custom-made clothes, tailored to the wishes and preferences of the customers. The brand also collaborates with other Georgian brands and artists, such as Inn Georgia, a company that curates experiences and crafts memories for travelers.
Factura Atelier is a brand that has a vision for the future of fashion. The brand aims to create clothes that are not only beautiful, but also meaningful, sustainable, and ethical. The brand hopes to inspire and influence other designers and customers to embrace a new approach to fashion, one that respects the environment, the society, and the self.
