EssentiallySports is a digital-first sports media house that surfaces the best stories on America’s favorite sports celebrities with a fan’s perspective to 45M+ average monthly readers. The company covers a diverse range of sports celebrities, including from UFC, NBA, NFL, NASCAR, eSports, Tennis, Formula 1, Boxing, WWE, MLB, Athletics, Soccer, Golf and more.
How EssentiallySports Started
EssentiallySports was co-founded by Harit Pathak, Suryansh Tibarewal, and Jaskirat Arora – engineering graduates and sports fanatics. Harit Pathak, a MBA student at Darden School of Business – University of Virginia and an engineering graduate, got the idea of a fan’s perspective portal back in his day of being University Cricket Captain. Harit, as an ex-Deloitte Alumni, uses his experience as a consultant to drive business strategy and organization roadmap at EssentiallySports.
Suryansh Tibarewal is a digital nomad and a believer in the power of the internet. The digital world earned him his first dollar when he was 14, and he has since been focused on using the web to expand on new ventures. During his tenure at Booking.com, he learnt the intricacies of building a global business. Today, as the growth lead at EssentiallySports, he drives digital strategy and product roadmap with the mission to disrupt conventional media coverage with the power of Internet.
Jaskirat Arora is an engineering graduate and a die-hard fan of Formula One. Following a sport which has very few takers in his home country has made him experience internet communities and their unadulterated passion first-hand. Throughout his role of a Content Strategist at EssentiallySports, he has drawn a lot of inspiration from his time as a Delegate of India at Harvard University.
What EssentiallySports Offers
EssentiallySports offers a variety of content formats to cater to the needs and preferences of different sports fans. The company produces:
- 450+ unique and original news articles per day
- 20+ visual web stories per day
- Podcasts and videos on various sports topics
- Interactive quizzes and polls
- Social media posts and live updates
EssentiallySports also features exclusive interviews with some of the most prominent sports personalities in the world, such as Conor McGregor, Floyd Mayweather, Lewis Hamilton, Max Verstappen, Lando Norris, Charles Leclerc and more.
Why EssentiallySports is Different
EssentiallySports is different from other sports media houses because it focuses on providing a fan’s perspective on America’s favorite sports celebrities. The company aims to give sports fans a digital-first platform to experience their favorite sports in a world where post-match conferences are held on Zoom, fighters build the hype around their matches on Twitter, and tennis stars provide sneak-peeks into their lives through Instagram.
EssentiallySports also prides itself on being unbiased and objective in its reporting. The company does not favor any team or player over another, but rather presents the facts and opinions from various sources. EssentiallySports also encourages its readers to share their views and feedback on its content through comments and social media interactions.
How EssentiallySports is Growing
EssentiallySports is growing rapidly in terms of its audience and reach. The company has achieved:
- 45M+ monthly active users
- 1.18 Bn organic pageviews in 2022
- 120M monthly social reach
- 13+ American sports covered
EssentiallySports is also expanding its team and operations to deliver more quality content to its readers. The company has hired experienced professionals from various fields such as SEO, marketing, content strategy, operations and legal. The company also works with freelance writers and contributors who are passionate about sports.
EssentiallySports is looking forward to achieving more milestones in the future and becoming the leading digital-first sports media house in the world.
