Qantas Loses Its Appeal Among Rich Teens As They Ditch Business Class Pyjamas For ‘Poor Core’ Fashion
Qantas, the Australian flag carrier, is facing a crisis of identity as its once coveted business class pyjamas are no longer in vogue among the nation’s wealthy teenagers. The airline, which recently announced the resignation of its CEO Alan Joyce, has seen a decline in its brand recognition and loyalty as young customers opt for a more ‘poor core’ style of dressing. What is ‘poor core’ and why is it…