How SMEs can leverage digital marketing to boost their business growth
Digital marketing is not a new concept, but it has become more important than ever in today’s fast-paced and competitive landscape. Digital marketing refers to the use of digital channels such as websites, social media, search engines, email, and mobile devices to promote or market products and services to targeted consumers and businesses. Digital marketing has evolved over the years, from the first clickable banner ad in 1993 to the…