The Bell Hotel, a long-standing architectural gem in downtown Athens, Georgia, has reopened its doors after a stunning two-year restoration. The grand reopening on February 11th marks a new era for the boutique hotel, seamlessly merging its storied past with modern luxury while revitalizing the local hospitality scene.
A Landmark Reimagined
Originally built in 1916 to house advanced telecommunications technology for the Southern Bell Telephone and Telegraph Co., The Bell Hotel has undergone a transformation that pays homage to its history while embracing contemporary sophistication. With only eight uniquely designed guest rooms and a luxurious four-bedroom suite, the hotel offers an intimate yet elegant retreat.
Beyond accommodations, guests can enjoy communal spaces and a rooftop terrace that boasts panoramic views of Athens. The hotel’s reemergence not only preserves a historic structure but also injects fresh energy into the city’s hospitality sector, attracting both locals and travelers seeking an elevated experience.
A Family-Driven Revival
For decades, the building served various commercial purposes after Southern Bell vacated in 1966. That changed in 2022 when Atlanta-based developer Brad Foster and philanthropist Marie Brumley Foster, along with their sons Nicholas, Drayton, and Ben, acquired the property. Determined to restore its grandeur, the family partnered with Athens-based architectural firm Arcollab to transform the space into a high-end boutique hotel.
The extensive renovation has given new life to the century-old landmark. The Bell Hotel now stands as a tribute to its past while paving the way for a vibrant future in downtown Athens.
Honoring Architectural Heritage
Restoring a building of this caliber required precision and expertise. The team worked closely with preservation specialists to revive the architectural vision of renowned designer P. Thornton Marye, known for his work on Atlanta’s Fox Theatre.
Key restoration highlights include:
- The original cast iron stair carriage and intricate balustrades meticulously refinished
- Steel-framed windows restored to preserve their historic appeal
- The yellow brick facade with white glazed terra cotta details revitalized to its former brilliance
One of the most striking additions is the rooftop terrace. Thanks to the building’s reinforced concrete post-and-beam construction, the terrace now provides a sophisticated open-air space perfect for private events and relaxation.
An Interior That Blends Past and Present
Interior designers Stacey Kirby of Seiber Design and Claudia O. Stimmel of Simplicity: A Southern Lifestyle brought a bold yet refined aesthetic to The Bell Hotel. Their approach merges mid-century modern influences with neoclassical elegance, creating an inviting yet luxurious atmosphere.
Upon entering, guests are welcomed into an exclusive parlor-style lobby, featuring black-and-white marble floors, a polished wood bar, and vibrant banquette seating. The hotel’s grand staircase, enhanced by a striking black-and-white striped runner, serves as a centerpiece, adding to the venue’s timeless charm.
A mix of curated art pieces, vintage memorabilia, and unique design elements enhance the guest experience:
- A hand-painted vintage telephone mural, nodding to the building’s original purpose
- Warhol-inspired decor in the elevator, adding a touch of playful sophistication
- Thoughtfully selected furnishings that balance comfort with artistic expression
Each of the hotel’s eight rooms, along with the expansive third-floor suite, is designed to be a retreat of style and comfort. Intricate patterned ceilings, sculptural lighting, and custom high-contrast bathroom tilework create an immersive luxury experience.
Boosting Athens’ Hospitality and Tourism Scene
The Bell Hotel’s revival is more than just a renovation; it’s a boost for Athens’ local economy and hospitality industry. The hotel’s unique blend of history and modernity is expected to attract visitors looking for boutique accommodations with character, further solidifying Athens as a must-visit destination.
By preserving its heritage while embracing contemporary luxury, The Bell Hotel stands as a testament to Athens’ ability to honor its past while shaping its future. The doors are open, and a new chapter begins for this iconic landmark.
