Backbase, a leading provider of digital banking solutions, is hosting its annual conference, Backbase ENGAGE, in three different regions: EMEA, Asia, and Americas. The event aims to inspire banks and credit unions to make the “Big Shift” from traditional to engagement banking, by leveraging omnichannel engagement orchestration and journey-led progressive modernization.
What is the Big Shift?
The Big Shift is the transition from traditional banking, which is product-centric, siloed, and legacy-bound, to engagement banking, which is customer-centric, unified, and agile. Engagement banking puts customers at the heart of everything, and enables banks to deliver personalized, seamless, and consistent experiences across all channels and touchpoints.
Engagement banking is not only a competitive advantage, but also a necessity in the digital era, where customers expect more from their financial providers. According to McKinsey, banks that excel in customer experience can generate up to 2.5 times more revenue than their peers.
How can Backbase help?
Backbase offers a unified Engagement Banking Platform that empowers banks to orchestrate omnichannel customer journeys and modernize their core systems progressively. The platform consists of three key components:
- Backbase Digital Engagement Suite: A set of ready-to-use digital banking solutions for retail, business, and wealth management segments, covering the entire customer lifecycle from acquisition to retention.
- Backbase Engagement Orchestration Hub: A powerful tool that enables banks to design, manage, and optimize omnichannel customer journeys across all products and services, using data-driven insights and AI-powered personalization.
- Backbase Platform: A cloud-native and API-first platform that provides the foundation for building and running digital banking applications, with capabilities such as identity and access management, content management, analytics, and integration.
With Backbase’s platform, banks can adopt a journey-led progressive modernization approach, which means they can start small by launching new digital experiences on top of their existing systems, and gradually replace or enhance their legacy systems with microservices and cloud technologies. This way, they can reduce time-to-market, lower costs, and minimize risks.
What to expect at Backbase ENGAGE 2023?
Backbase ENGAGE 2023 is not just an event — it’s a gateway to the future of banking. Attendees will have the opportunity to connect with industry pioneers, learn from experts, and get the knowledge and tools they need to navigate the Big Shift.
At Backbase ENGAGE 2023, attendees will:
- Receive updates from Backbase’s CEO, CPO, and CTO on the latest developments and upcoming plans of the company.
- Explore how journey-led progressive modernization can drive faster innovation without straining their budget.
- Gain insights from their regional peers about challenges and opportunities in their region’s banking sector.
- Celebrate the achievements of Backbase’s customers by learning about their digital transformation journeys and remarkable outcomes.
- Hear from Backbase’s product experts in retail, business, and wealth management regarding the latest enhancements to their solutions.
- Participate in specialized technology sessions led by Backbase’s experts, covering topics like cybersecurity, Backbase-as-a-Service, and platform architecture.
- Engage with the creators of Backbase’s products, allowing them to ask any pressing questions they may have.
- Connect with peers, experts, and partners through networking opportunities.
How to join?
Backbase ENGAGE 2023 is going global, spanning three vibrant hubs: Amsterdam (October 11), Bangkok (November 8), and Miami (April 2024). To join the event, attendees can register online at Backbase ENGAGE website. They can also schedule a chat with Backbase’s representatives in person at the event.
Backbase ENGAGE 2023 is more than just a conference — it’s a transformative journey that will help banks make the Big Shift from traditional to engagement banking. Don’t miss this chance to join the conversations that are shaping the banking industry.
