The Apple Watch might soon become more than just a fitness tracker or a notification hub. A new report hints that Apple is gearing up to integrate cameras and advanced Visual Intelligence into its iconic smartwatch by 2027.
Apple’s Next Big Move: A Camera on Your Wrist
Imagine taking a quick photo or scanning your surroundings — all from your wrist. That’s precisely what Apple seems to be working on. According to Bloomberg, the company is developing two versions of this futuristic Apple Watch. The standard model may feature an “inside-the-display” camera, blending seamlessly into the watch face. Meanwhile, the Ultra variant could sport a visible camera near the Digital Crown, giving it a more tech-forward look.
This isn’t just about snapping wrist selfies. The report suggests Apple’s in-watch camera will enable Visual Intelligence — a system that can “see” the environment and use AI to provide real-time, relevant information. This tech is already present in iPhones, but bringing it to the Apple Watch could redefine how wearers interact with the world.
A Smarter, More Connected Apple Ecosystem
The camera isn’t coming alone. Apple is reportedly planning a revamped ecosystem, where the new Apple Watch pairs seamlessly with upcoming AirPods Pro models — which may also get camera tech. Together with an iPhone running Apple Intelligence, these devices could deliver a connected, smarter-than-ever experience.
- Scan surroundings for quick context — like identifying objects or translating signs.
- Provide personalized insights based on location and environment.
- Answer user questions using AI, powered by Apple’s in-house models.
This interconnected setup hints at Apple’s broader strategy: creating an AI-driven, wearable-centric ecosystem that works together more intelligently than before.
Siri’s Overhaul: Still a Work in Progress
Apple’s ambitions go beyond hardware. The company is also deep into rebuilding Siri, aiming for a more personalized and helpful virtual assistant. But progress hasn’t been smooth.
Bloomberg’s report mentions leadership reshuffles within Apple’s AI teams, potentially delaying the Siri upgrade until iOS 20 — likely arriving in late 2026. Apple’s goal? A fully overhauled Siri that integrates seamlessly with Visual Intelligence, making the Apple Watch even more indispensable.
The Long Wait for Apple’s Wrist Camera
While the idea of a camera-equipped Apple Watch sounds exciting, don’t expect it anytime soon. Bloomberg says the technology is still years away, with 2027 being the earliest realistic launch window. Apple is playing the long game here, focusing on ensuring Visual Intelligence and AI capabilities are polished and practical before unveiling the product.
Still, one thing is clear: Apple’s wearable lineup is evolving, and the wrist might become the next frontier for AI-powered, camera-equipped personal tech. If the company gets it right, this could be as game-changing as the original Apple Watch was a decade ago.
