Maruti Suzuki has launched the Victoris, a new compact SUV aimed at shaking up the market dominated by Hyundai Creta and its own Grand Vitara. Priced from Rs 10.49 lakh as of September 2025, this model promises strong value with hybrid options and advanced features, positioning it as a direct rival in India’s booming SUV segment.
Victoris Enters the Compact SUV Arena
Maruti Suzuki unveiled the Victoris in early September 2025, targeting buyers seeking affordable yet feature-packed SUVs. This launch comes amid rising demand for compact SUVs, which account for over 20 percent of passenger vehicle sales in India this year.
The Victoris slots between the smaller Brezza and the premium Grand Vitara in Maruti’s lineup. It boasts introductory ex-showroom prices starting at Rs 10.49 lakh, undercutting many competitors. Early bookings have hit 1,000 per day, showing strong initial interest.
Experts predict the Victoris could boost Maruti’s market share, especially with exports planned. Its availability through the widespread Arena network makes it easier for buyers in smaller cities to access compared to Nexa-exclusive models like the Grand Vitara.
Detailed Price Breakdown Across Models
Prices play a key role in this competitive segment, where buyers weigh cost against features. The Victoris starts lower than both the Creta and Grand Vitara, offering savings on entry-level variants.
Here is a comparison of starting prices for petrol variants (all ex-showroom as of September 2025):
| Model | Base Petrol MT Price | Top Petrol AT Price | Strong Hybrid Starting Price |
|---|---|---|---|
| Maruti Victoris | Rs 10.49 lakh | Rs 17.76 lakh | Rs 16.37 lakh |
| Hyundai Creta | Rs 11.11 lakh | Rs 20.34 lakh (Turbo) | Not available |
| Maruti Grand Vitara | Rs 11.42 lakh | Rs 19.80 lakh | Rs 16.99 lakh |
The Victoris saves buyers up to Rs 92,000 on base models compared to the Grand Vitara. For automatic options, it undercuts the Creta’s IVT variants by over Rs 2 lakh in some cases.
Top-end Victoris models with AllGrip AWD reach Rs 19.21 lakh, still competitive against Creta’s turbo variants at Rs 20.34 lakh. These figures highlight Victoris as a budget-friendly choice without skimping on essentials.
Engine and Powertrain Options Compared
All three SUVs offer petrol engines, but options vary widely. The Victoris and Grand Vitara share a 1.5-litre smart hybrid petrol engine, delivering up to 27 kmpl efficiency in strong hybrid mode.
Hyundai Creta stands out with three choices: a 1.5-litre naturally aspirated petrol, a punchy 1.5-litre turbo petrol, and a 1.5-litre diesel for torque lovers. Fuel efficiency for Creta diesel hits 21.4 kmpl in manual, appealing to long-distance drivers.
CNG variants add appeal for cost-conscious buyers. Both Maruti models offer CNG on select trims, starting around Rs 12 lakh for Victoris. Creta lacks CNG but compensates with diesel’s lower running costs.
Transmission choices include manuals, automatics, and DCT for Creta’s turbo. Victoris includes AllGrip Select for off-road capability, matching Grand Vitara’s AWD options.
Features and Safety Face-Off
Modern buyers demand tech and safety, and these SUVs deliver. The Victoris introduces segment-first features like a powered tailgate and Dolby Atmos sound system.
Key shared features include:
- 360-degree cameras for easy parking
- Ventilated seats in top trims
- Advanced infotainment with wireless connectivity
Safety-wise, Victoris earned a 5-star Bharat NCAP rating right at launch, with six airbags standard. Creta matches this with robust build and ADAS options like adaptive cruise control. Grand Vitara also scores high on safety but misses some premium touches in base variants.
Dimensions are similar, with all around 4.3 meters long, ensuring spacious cabins. Victoris edges out with better boot space in hybrid models.
Which SUV Offers the Best Value in 2025?
Value depends on priorities. For budget buyers, Victoris shines with low entry prices and hybrid efficiency, ideal for city commutes. It could save owners thousands on fuel over time.
Creta appeals to performance seekers with its turbo engine and premium feel, justifying higher costs for those wanting sporty drives. Grand Vitara suits loyal Maruti fans seeking proven reliability and AWD for occasional adventures.
Recent sales data shows Creta leading with over 15,000 units monthly, but Victoris aims to chip away at that. With fuel prices rising in 2025, hybrids from Maruti could gain traction.
Market Impact and Buyer Tips
This launch intensifies competition, potentially driving down prices across the segment. Maruti’s strategy with Victoris targets Creta’s stronghold while expanding exports to regions like Southeast Asia.
Buyers should test drive all three to compare ride quality. Check for deals, as introductory offers on Victoris end soon. Factor in resale value—Maruti models often hold better in India.
The Victoris versus Creta and Grand Vitara battle underscores the evolving SUV market, blending affordability with innovation.
What do you think? Share your pick in the comments and spread the word to help fellow buyers decide.
