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Lava Shark Hits the Market: 50MP Camera, 120Hz Display, and a Price That Stirs the Budget Segment

Indian smartphone brand Lava has unleashed its latest budget-friendly device, the Lava Shark, and it’s making waves. Packed with a 50MP camera, a snappy 120Hz display, and an octa-core processor, all for just Rs 6,999 — it’s hard not to take notice.

Affordable, Yet Surprisingly Feature-Packed

Lava isn’t holding back with the Shark. It’s powered by the UNISOC T606 octa-core processor — a chip known for balancing performance and power efficiency. For a phone at this price point, that’s a strong start.

The 6.67-inch punch-hole display sports an HD+ resolution, but the real kicker? A 120Hz refresh rate. That’s something you’d usually expect from phones triple this price. It means smoother scrolling, better animations, and an overall faster feel.

Then there’s the 50MP AI rear camera. It’s not just a numbers game — Lava promises sharp, vibrant photos with enhanced AI processing. Low-light performance, portrait mode, and HDR are all baked in.

Storage is decent too — 4GB of RAM paired with 64GB of internal storage, expandable via microSD. That’s enough room for everyday apps, games, and media without feeling cramped.

Lava Shark smartphone

Eye-Catching Colors and Design

The Lava Shark comes in two finishes: Titanium Gold and Stealth Black. Both aim for a premium look without the premium price tag. The back panel has a textured finish that helps with grip and keeps fingerprints away — a small but welcome detail.

It’s not the slimmest phone out there, but for a budget handset housing a decent-sized 5,000mAh battery, the trade-off feels justified.

Price and Availability

  • 4GB RAM + 64GB storage: Rs 6,999
  • Colors: Titanium Gold, Stealth Black

Lava confirmed the Shark will hit retail shelves this week across its outlets. There’s no word yet on online availability, but given Lava’s push to expand its digital presence, it wouldn’t be surprising to see it listed soon.

How Does It Stack Up Against the Competition?

Budget smartphones in India are fiercely competitive. Let’s pit the Lava Shark against a couple of its closest rivals:

Feature Lava Shark Redmi A2 Plus Realme C30
Price Rs 6,999 Rs 7,999 Rs 7,499
Display 6.67″ HD+, 120Hz 6.5″ HD+ 6.5″ HD+
Processor UNISOC T606 MediaTek Helio G36 UNISOC T612
Rear Camera 50MP AI 8MP Dual 8MP
Battery 5000mAh 5000mAh 5000mAh

At this price, the Lava Shark stands out with its high refresh rate display and 50MP camera — both rare in this segment.

Is It the Next Budget Champion?

It’s clear Lava wants to shake things up. The Shark isn’t just another budget phone — it’s aiming to redefine expectations with a display and camera setup that’s usually reserved for higher price brackets.

Whether it can steal market share from Xiaomi, Realme, or Samsung remains to be seen. But for now, Lava’s bold move has definitely put the Shark on the radar.

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