At the IMM Australia 2025 International Media Marketplace, Georgia’s National Tourism Administration made waves, highlighting the country’s diverse tourism opportunities to a global audience.
A Major Spotlight for Georgia’s Tourism
The Georgian National Tourism Administration (GNTA) took center stage at one of the world’s premier travel industry events, the IMM Australia 2025 International Media Marketplace. Held in Sydney, this gathering brought together over 200 media outlets and 155 top-tier travel brands. For Georgia, it was an opportunity to shine on an international platform, engaging with a vast audience of journalists, bloggers, and editors.
Prominent media outlets like National Geographic, BBC, CNN, Condé Nast Traveler, Lonely Planet, and The Independent were among the key participants, providing Georgia with invaluable exposure. The GNTA representatives used this chance to engage in discussions about Georgia’s tourism offerings, ranging from scenic summer and winter resorts to exhilarating mountain adventures.
The event was not just a showcase; it was a strategic move to boost Georgia’s global tourism appeal, especially as the country continues to grow as a prime travel destination.
Strategic Media Engagement and Future Plans
During the event, GNTA representatives took the opportunity to connect with media influencers and travel experts. They emphasized Georgia’s unique selling points, including its rich culture, history, and nature, which make it an ideal destination for all kinds of tourists.
The GNTA also announced future plans to further enhance the country’s international visibility. One of the highlights was their initiative to organize special tours for foreign media representatives, offering them firsthand experiences of Georgia’s diverse landscapes and hospitality.
These efforts are part of Georgia’s larger strategy to increase its presence on the global tourism map, attracting visitors year-round. By targeting key international media, the GNTA hopes to position Georgia as a must-visit destination for travelers seeking variety and adventure.
