Berry giant Wish Farms is banking on a stellar season for organic blueberries in Georgia, spotlighting its southern Georgia grower, Major League Blueberries (MLB). The farm, a sprawling 160-acre operation, is owned by Malcolm McCoy and former Major League Baseball outfielder Jeff Francoeur, now a television analyst for the Atlanta Braves.
A Commitment to Quality and Innovation
MLB isn’t just any farm—it’s a high-tech operation with a focus on quality. According to Wish Farms’ Blueberry Grower Relations Manager, Joel Whitehead, the company has heavily invested in infrastructure and advanced farming methods.
“Their attention to detail and the immaculate condition of their fields set them apart,” Whitehead said. “They’re a top-quality producer that brings excellence to everything they do.”
One of the key innovations at MLB is its early adoption of the Netherlands-based Fine Field Harvy500, an automated, remote-controlled harvesting platform. This technology allows the farm to balance machine harvesting with traditional hand-picking methods, ensuring quality isn’t compromised.
A Strong Harvest Season Ahead
The farm is set to begin its organic blueberry harvest around the third week of April, with picking expected to continue into June. MLB specializes in several premium varieties, including:
- Farthing
- Suziblue
- San Joaquin
- Spring High
- Legacy
Weather conditions have been favorable leading into the season, and Wish Farms anticipates a strong yield from MLB’s fields.
From the Ballfield to the Farm
Francoeur, known for his successful baseball career, has brought the same dedication and precision to agriculture. Partnering with McCoy, he has built a reputation for excellence in the blueberry business over the past seven years.
“Jeff and Malcolm have both been very successful in their careers,” Whitehead said. “They bring that same level of commitment to their farming operation, and we’re proud to work with them.”
With demand for organic produce continuing to rise, Wish Farms’ confidence in MLB underscores its belief that high-tech farming and experienced leadership will keep Georgia blueberries on top of the market.
