Tata Motors has rolled out exciting Diwali discounts for 2025, offering savings up to Rs 1.35 lakh on popular models like Nexon, Punch, Tiago, Harrier, Safari, Curvv, Altroz, and Tigor. These deals, available from October 3 to October 21, come after recent GST cuts and aim to boost festive sales across India.
Why Tata Launched These Festive Offers
Tata Motors timed these discounts for the Diwali season to attract buyers looking for value during holidays. The company saw strong sales in September 2025, racing past rivals like Mahindra and Hyundai in retail numbers.
This move follows a GST rate cut that already lowered prices on many models by up to Rs 1.55 lakh. Now, extra festive benefits add more appeal for families and first-time car owners.
Experts say these offers help clear older stock while promoting new variants. With fuel prices stable and economic growth steady, it’s a smart play to keep Tata ahead in the competitive Indian auto market.
Breakdown of Discounts on MY24 Models
For older MY24 models, Tata provides generous consumer discounts plus exchange or scrappage bonuses. These help owners trade in old vehicles for eco-friendly upgrades.
The Altroz Racer petrol variant leads with the highest savings. Buyers can get Rs 85,000 off directly, plus Rs 50,000 for exchange, totaling Rs 1.35 lakh.
Harrier and Safari diesel models offer Rs 50,000 consumer discount and Rs 25,000 exchange bonus, adding up to Rs 75,000 each. These SUVs appeal to those wanting power and space.
Nexon variants across petrol, CNG, and diesel get Rs 35,000 off, with an extra Rs 10,000 for exchange, for total savings of Rs 45,000.
Tiago and Tigor also see solid deals, making them ideal for budget buyers in cities.
Key Discounts on MY25 Models
Newer MY25 models focus on loyalty rewards alongside discounts. This rewards repeat Tata customers and encourages upgrades.
Altroz outgoing variants offer Rs 40,000 consumer discount and Rs 25,000 exchange bonus, totaling Rs 65,000. New Altroz variants skip discounts to highlight fresh features.
Punch gets Rs 5,000 off, Rs 15,000 exchange, and Rs 20,000 loyalty bonus, summing to Rs 40,000 for petrol and CNG options.
Curvv stands out with Rs 20,000 discount and Rs 20,000 exchange for all variants, perfect for those eyeing stylish crossovers.
Top Harrier and Safari trims like Fearless X+ and Accomplished X+ provide Rs 25,000 each in discount and exchange, reaching Rs 50,000 total.
| Model | Consumer Discount (Rs) | Exchange/Scrappage Bonus (Rs) | Loyalty Bonus (Rs) | Total Savings (Rs) |
|---|---|---|---|---|
| Tiago (excluding XE) | 10,000 | 15,000 | 0 | 25,000 |
| Tigor | 15,000 | 15,000 | 0 | 30,000 |
| Altroz (outgoing) | 40,000 | 25,000 | 0 | 65,000 |
| Punch | 5,000 | 15,000 | 20,000 | 40,000 |
| Nexon | 10,000 | 15,000 | 20,000 | 45,000 |
| Curvv | 20,000 | 20,000 | 0 | 40,000 |
| Harrier Fearless X+ | 25,000 | 25,000 | 0 | 50,000 |
| Safari Accomplished X+ | 25,000 | 25,000 | 0 | 50,000 |
Extra Benefits and How to Grab Them
Beyond base discounts, Tata adds perks like loyalty rewards for existing owners. These can stack up, especially on models like Nexon and Punch.
Exchange bonuses promote scrapping old polluting cars, aligning with India’s green goals. This ties into recent government pushes for cleaner transport.
Buyers should check local dealers for variant-specific details, as offers vary by fuel type and stock. Test drives during the promo period can help decide.
- Consumer discounts apply directly to the purchase price.
- Exchange bonuses require trading in an old vehicle.
- Loyalty rewards target repeat Tata buyers for extra savings.
- All deals end on October 21, so act fast.
Impact on Buyers and Market Trends
These discounts make Tata cars more affordable amid rising living costs. For example, a family eyeing a Nexon could save enough for accessories or fuel.
In the broader market, Tata’s strategy counters competition from Hyundai and Maruti. Recent sales data shows Tata’s SUVs like Safari gaining ground.
With Diwali approaching, expect crowded showrooms. Analysts predict a sales spike, building on September’s success.
This follows Tata’s electric vehicle discounts, showing a push across all segments.
Tips for Making the Most of Diwali Deals
Research models online before visiting dealers. Compare MY24 and MY25 to see if older stock suits your needs with bigger savings.
Factor in insurance and financing. Some banks offer special rates during festivals, adding to overall value.
If upgrading, calculate total ownership costs like maintenance. Tata’s strong safety ratings make these deals even better.
Weigh petrol, diesel, or CNG based on your driving habits. Urban users might prefer CNG for lower running costs.
Share this article with friends planning a car purchase, and comment below on which Tata model excites you most this Diwali.
