Samsung is ramping up its artificial intelligence (AI) offerings at CES 2025, with the introduction of its new “Vision AI” features for smart TVs. These innovations promise to make your viewing experience smarter, more interactive, and personalized than ever before. But that’s not all—Samsung is also forging partnerships with Microsoft and Google to further enhance its lineup.
New AI Features That Could Change How You Use Your TV
Samsung is pushing boundaries at CES 2025 with its cutting-edge AI technology for smart TVs. These updates are a direct response to the growing demand for smarter home devices and interactive TV experiences. Vision AI, the company’s latest creation, integrates several exciting features that could change how viewers interact with their screens.
Live Translate: Real-Time Subtitle Translations
A key feature of Samsung’s new TV lineup is the “Live Translate” function. This feature utilizes on-device AI translation models to offer real-time subtitle translations of the content you are watching. It’s designed to make content more accessible to global audiences by seamlessly converting spoken language into your preferred subtitle language.
Imagine watching a Spanish-language drama, and suddenly, you’re reading subtitles in English without skipping a beat. Samsung’s AI instantly detects the audio and delivers a live translation, breaking down the language barrier.
This feature could be especially valuable for international viewers looking to explore content beyond their language. Whether you’re watching a popular foreign film or following a live event in another language, Samsung’s Live Translate will make these experiences easier and more enjoyable.
Generative Wallpaper: Personalize Your Screen
Samsung is not just about smarter features for viewing content—it’s also bringing creativity into the mix with “Generative Wallpaper.” This AI-powered feature allows you to personalize your screen with artwork or backgrounds that reflect your unique style.
When your TV is idle, instead of a boring static screen, you can now display personalized digital art. The AI will generate a variety of dynamic designs based on your preferences, creating a unique backdrop for your living space. Whether it’s a calming landscape, abstract art, or a favorite photo, the options are endless.
Vision AI’s Content Recognition: Know More About What You’re Watching
Another feature in Samsung’s Vision AI suite is content recognition. This innovative tool identifies various elements on your screen, such as actors, scenes, and even specific items within the scene. Want to know the name of an actor or get more details about that beautiful location in the background? Samsung’s Vision AI has you covered.
By simply selecting an on-screen item, viewers can immediately access more information about it. It’s like having an interactive encyclopedia embedded in your TV, allowing you to engage more deeply with the content you’re consuming.
Samsung Collaborates with Microsoft and Google to Enhance the Experience
Samsung has been working hard to enhance its AI offerings not only through its internal technology but also by partnering with major players like Microsoft and Google. These collaborations aim to bring AI-driven features to a range of devices beyond just TVs.
Copilot AI and Personalized Recommendations
Through its partnership with Microsoft, Samsung is bringing “Copilot AI” to its smart TVs and monitors. This AI assistant helps suggest content based on your viewing history, preferences, and even the time of day. It’s a feature that promises to make your entertainment experience feel more intuitive and catered to your needs.
Copilot AI doesn’t just stop at offering show recommendations. It learns from your habits, adapts to your tastes, and offers suggestions in a way that feels personal and natural. The more you use it, the smarter it gets—offering content recommendations you’ll actually enjoy, and not just what’s trending.
Eclipsa Audio: A New Dimension in Sound
In addition to Vision AI, Samsung has introduced an exciting audio experience with “Eclipsa Audio.” Developed in collaboration with Google, this feature allows users to create a three-dimensional soundscape that adapts to the location and intensity of sounds.
Eclipsa Audio is designed to enhance your viewing experience by offering a more immersive sound environment. Whether you’re watching a movie, listening to music, or gaming, Eclipsa Audio ensures that the sound comes from all directions, adding a new layer of realism to your experience.
Samsung’s New TV Line-Up for 2025: More AI Features and Enhanced Displays
While the AI features may steal the spotlight, Samsung is also unveiling its new 2025 TV lineup. This includes models across the Neo QLED, OLED, and QLED ranges, with some exciting upgrades.
Neo QLED 8K QN990F: A Flagship Offering
One of the most notable models in the new range is the Neo QLED 8K QN990F TV. This flagship model brings the best of both worlds—cutting-edge AI processing and a stunning 8K resolution display. The QN990F offers a range of advanced features like AI Upscaling Pro, Adaptive Sound Pro, Auto HDR Remastering Pro, and more.
For those looking for the best in home entertainment, this TV promises to deliver not only breathtaking visuals but also a cinematic audio experience. AI Mode automatically adjusts settings based on the content you’re viewing, ensuring that you always get the best picture and sound quality.
The Rise of 8K: Why It’s the Next Big Thing
8K resolution is making waves in the TV world, and Samsung is leading the charge. The Neo QLED 8K QN990F brings 8K AI Upscaling Pro, which ensures that even non-8K content looks stunning on the 8K display. The TV uses AI to upscale lower-resolution content to near-8K quality, making it an attractive choice for early adopters.
As 8K content becomes more readily available, this feature will allow consumers to future-proof their TV investment. It’s clear that Samsung is positioning itself as a leader in next-gen television technology, offering an experience that goes beyond what most users have seen before.
