Samsung made waves at CES 2025, showcasing a range of innovative products designed to redefine the future of home entertainment. With the introduction of AI-powered Neo QLED TVs, The Frame Pro, and a return of the home robot concept “Ballie,” the company is pushing the boundaries of technology and design. Here’s a rundown of the highlights from Samsung’s First Look event.
Vision AI Powers the Future of Samsung’s TV Line-Up
Samsung’s new TV lineup is packed with next-gen features, blending cutting-edge technology with sleek designs. Leading the charge is the flagship Neo QLED 8K QN990F TV. With advanced artificial intelligence capabilities, this model introduces the NQ8 AI Gen 3 processor, which promises to deliver an enhanced viewing experience.
Key Features of the Neo QLED 8K TV:
- 8K AI Upscaling Pro: This feature upscales lower-resolution content to near-8K quality, making every frame look stunning, even if it’s not natively shot in 8K.
- Adaptive Sound Pro: AI algorithms separate and optimize audio components like speech, music, and sound effects, delivering clear, balanced sound.
- Auto HDR Remastering Pro: By analyzing content frame by frame, this feature expands the color spectrum and enhances the visual appeal of HDR content.
- Colour Booster Pro: Leveraging AI to enhance color expression, this feature offers vibrant visuals, making each scene appear more life-like.
- AI Mode: Picture and sound are optimized through AI, which uses content recognition and TV area analysis to adapt the viewing experience based on what’s on screen.
The QN990F also boasts a slim profile and minimalist design, staying true to Samsung’s aesthetic while incorporating the latest in visual and audio technology.
Introducing “The Frame Pro” and More Home Entertainment Innovations
Alongside the impressive Neo QLED 8K TV, Samsung unveiled The Frame Pro—a new version of its popular art-focused TV. The Frame Pro offers an elevated viewing experience with enhanced features aimed at art lovers and interior design enthusiasts.
What’s New with The Frame Pro?
- Interactive Triple-Laser UST Projector: Samsung introduced a new projector that can display information and content on various surfaces, making it perfect for those who want more than just a TV screen to enjoy multimedia content. The triple-laser technology ensures sharp, vibrant images no matter the projection surface.
- AI Art Mode: The Frame Pro has also received a significant upgrade in its art display features, now powered by AI to ensure that the art displayed adapts to your environment with precise color matching and automatic adjustments based on lighting conditions.
Ballie is Back
Samsung’s Ballie, a quirky home robot concept, made a surprise return at CES 2025. Initially shown off at previous trade shows, Ballie has evolved into a more practical device, now featuring a built-in projector. The robot, designed to follow you around your home, can display content and information on various surfaces, turning any room into an interactive environment.
Key Features of Ballie:
- AI Integration: Ballie can recognize faces, adjust settings, and deliver personalized content based on your preferences.
- Built-In Projector: This feature allows Ballie to project videos, images, or even provide essential information directly onto walls, floors, or other surfaces.
- Smart Home Control: Ballie can serve as a hub for controlling other smart home devices, further enhancing its role as a home assistant.
The Rise of AI in Samsung’s 2025 Product Line-Up
The theme of AI integration was prevalent throughout Samsung’s CES 2025 showcases. From TVs to home robots, artificial intelligence is being used to enhance user experiences. Whether it’s through personalized content recommendations, smarter sound and picture optimization, or home automation, Samsung is clearly betting on AI to drive the next wave of innovation.
