KING’s Hotels Munich, a chain of boutique hotels in Germany, has recently revamped its offerings to cater to the evolving demands of modern business travellers. The hotel group has introduced extended-stay apartments, a co-working café, and a cocktail bar to provide a flexible and adaptable environment for both professional and recreational pursuits.
Extended-Stay Apartments: A Home Away from Home
One of the key features of KING’s Hotels Munich is its extended-stay apartments, which are designed to accommodate the needs of digital nomads, remote workers, and long-term guests. The apartments are equipped with private kitchenettes, dedicated workspaces, high-speed WiFi, and smart TVs. Guests can also enjoy the hotel amenities such as the fitness center, the spa, and the laundry service.
The extended-stay apartments offer a comfortable and convenient alternative to traditional hotel rooms, allowing guests to enjoy the benefits of both work and leisure in one place. Guests can also choose from different sizes and layouts of the apartments, ranging from studios to two-bedroom units.
Focus Lounge by KING’s: A Co-Working Café and Cocktail Bar
Another highlight of KING’s Hotels Munich is its Focus Lounge by KING’s, an elegant space that transforms from a co-working café to a lively cocktail bar as the day progresses. The lounge offers a conducive work environment with ergonomic chairs, power outlets, and fast internet. Guests can also order food and drinks from the café menu, which features a variety of options such as salads, sandwiches, pastries, coffee, and tea.
As the evening approaches, the lounge turns into a vibrant cocktail bar, where guests can unwind and socialize with other travellers and locals. The bar offers a selection of cocktails, wines, beers, and spirits, as well as snacks and appetizers. The lounge also hosts live music and events on some nights, creating a lively atmosphere for entertainment and networking.
A Strategic Response to Changing Travel Trends
The introduction of these new features by KING’s Hotels Munich is a strategic response to the changing travel trends that have emerged in recent years. With the rise of remote work and flexible schedules, more travellers are opting for ‘flexcation’ and ‘bleisure’ trips, which combine work and leisure in one destination. These travellers are looking for accommodation that can provide them with both functionality and comfort, as well as opportunities to explore and experience the local culture.
According to Hanna King, the CEO of KING’s Hotels Munich, the hotel group has reshaped its offerings to mirror the flexible and adaptive nature of today’s working professionals. “In response to the changing tides of business travel, KING’s Hotels has strategically reshaped our offerings. Our aim is to mirror the flexible, adaptive nature of today’s working professionals,” she said.
She also noted that these new features have brought positive results for the hotel group in terms of revenue and customer satisfaction. “With flexcation and bleisure travellers extending stays, there’s a tangible financial uplift, providing a stable revenue backbone during unpredictable travel seasons,” she said.
She added that she expects these travel trends to continue in the future, as more people seek a better work-life balance and embrace the benefits of remote work. “As the barrier between work and leisure continues to soften, and as global professionals witness and adopt the practices of their colleagues, investment in, and development of facilities catering to these new traveller categories will predictably rise,” she said.
