Apple’s newest flagship is suddenly looking a lot more reachable. The iPhone 17 Pro is being sold with benefits worth more than ₹23,000 during Vijay Sales’ Apple Days sale, cutting into a price that usually keeps many buyers on the fence.
Big savings sound tempting. Still, price tags aren’t the whole story.
What’s Changed With the iPhone 17 Pro This Year
Apple didn’t play it safe with the iPhone 17 Pro.
The device introduces a refreshed design language, noticeable camera upgrades, and performance tweaks that push everyday use smoother than last year’s model. It’s one of the most talked-about phones of 2025, especially among users upgrading from older Pro models.
At its launch, the phone carried a starting price of ₹1,34,900 in India. That figure alone puts it firmly in luxury territory.
Which is why the current deal has people paying attention.
Breaking Down the Vijay Sales Apple Days Offer
The offer is live on Vijay Sales as part of its Apple Days sale, running until January 4, 2026.
The base 256GB variant of the iPhone 17 Pro is listed at ₹1,25,490, reflecting a direct price cut of ₹9,410 from the official sticker price.
That’s only the starting point.
Buyers using eligible bank cards can unlock an additional ₹4,000 discount, bringing the effective price down to ₹1,21,490.
Then comes the exchange offer.
If you trade in an old smartphone, Vijay Sales is offering an exchange bonus of ₹9,000, on top of whatever value your existing device fetches after inspection.
Add in 941 loyalty points, and the combined benefits touch ₹23,351.
On paper, it’s one of the strongest deals seen on Apple’s newest Pro phone so far.
The Numbers at a Glance
Here’s how the savings stack up for the 256GB variant:
| Component | Value |
|---|---|
| Listed sale price | ₹1,25,490 |
| Instant discount | ₹9,410 |
| Bank offer | ₹4,000 |
| Exchange bonus | ₹9,000 |
| Loyalty points | ₹941 |
| Total benefits | ₹23,351 |
Actual savings may vary based on bank eligibility and the condition of the phone you exchange.
Still, it’s a meaningful cut.
How the iPhone 17 Pro Feels in Real Use
Specs are one thing. Daily use is another.
Reviewers at India Today Tech have spent extended time with Apple’s latest Pro device and describe it as polished and consistent, especially in photography and video.
Camera performance remains the headline feature. Low-light shots look cleaner. Video stabilization feels steadier. And the Pro-level controls give creators more room to experiment without feeling overwhelmed.
Performance-wise, everything feels fluid. Apps open quickly. Multitasking is smooth. Battery efficiency has improved enough to get most users through a long day without anxiety.
Nothing flashy. Just dependable.
That’s very Apple.
Who This Deal Actually Makes Sense For
Not everyone should rush to buy, even with a discount this size.
If you’re using an iPhone 14 Pro or earlier, the jump to the 17 Pro will feel substantial. Camera gains, smoother visuals, and better efficiency add up over time.
Android users eyeing a switch might also find this moment appealing, since discounts on Apple’s newest models are usually rare.
But if you already own an iPhone 16 Pro, the upgrade feels less urgent. The improvements exist, but they’re incremental rather than dramatic.
And for budget-focused buyers, even ₹1.21 lakh is still a heavy spend.
Timing, Trade-Offs, and Reality Checks
There’s also timing to consider.
Apple typically adjusts prices only after a year or more. Waiting could mean slightly better deals down the line, but it also means living without the latest features now.
Exchange value plays a big role here too. If your current phone qualifies for a strong resale price, the effective cost drops further. If not, the deal loses some shine.
And yes, loyalty points sound nice, but most buyers focus on the upfront price.
Fair enough.
A Premium Phone, Just Slightly Less Painful
The iPhone 17 Pro remains a premium device. No deal changes that.
What this Vijay Sales offer does is soften the entry point. It doesn’t turn the phone into a bargain, but it narrows the gap enough to make long-time Apple users pause and reconsider.
For those already planning to upgrade in the next few months, this may be one of the better windows to do it.
For everyone else, the smartest move may simply be to watch and wait.
