Intuit, the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, has introduced a new AI-powered assistant called Intuit Assist. This assistant will provide personalized, intelligent recommendations to help consumer and small business customers make smart financial decisions with less work and complete confidence, enabling them to put more money in their pockets.
What is Intuit Assist?
Intuit Assist is a new generative AI (GenAI)-powered assistant that will be embedded across Intuit’s platform and products with a common user interface. GenAI is a type of artificial intelligence that can create new content, such as text, images, or code, based on existing data and user inputs. Intuit Assist will use powerful and relevant contextual data sets spanning small business, consumer finance, and tax to deliver personalized financial insights to its 100 million customers. This data, combined with the power of Intuit’s AI-driven expert platform and the accelerated investment the company has made in GenAI, will deliver game-changing new experiences.
Intuit Assist will intuitively show, guide, help, and do the hard work for users, and connect customers to experts on its Live Platform to provide human assistance when needed. For example, Intuit Assist can help users create invoices, file taxes, manage cash flow, optimize credit scores, and more.
How will Intuit Assist benefit customers?
Intuit Assist will leverage rich customer data with AI and human experts to empower consumers and small business owners to more confidently make smart financial decisions. It will help level the playing field for entrepreneurs and small businesses that don’t have access to the same resources their larger enterprise competitors do, supporting those who need it the most.
According to Sasan Goodarzi, chief executive officer of Intuit, “With the introduction of Intuit Assist, we’re taking a giant step forward in powering prosperity for all. We’re creating a future where we do the hard work for small businesses and consumers to fuel their financial success, helping them achieve their dreams.”
Some of the benefits that Intuit Assist will offer to customers across Intuit’s products are:
- For small businesses using QuickBooks, Intuit Assist is designed to examine customer behavior and the performance of the business to highlight potential cash flow issues, identify the most successful products, generate invoice reminders and call out any changes in spending patterns.
- For consumers using TurboTax, Intuit Assist will simplify tax filing by automatically filling out forms, finding deductions and credits, explaining tax concepts in plain language and providing answers to common questions.
- For consumers using Credit Karma, Intuit Assist will help users improve their financial health by providing personalized recommendations on how to optimize their credit scores, manage their debt, save money and access better financial products.
- For small businesses using Mailchimp, Intuit Assist will help users grow their online presence by creating engaging email campaigns, landing pages and websites with smart content suggestions and design templates.
What makes Intuit Assist different from other AI assistants?
Intuit Assist is different from other AI assistants in several ways. First of all, it is powered by generative AI (GenAI), which is a cutting-edge technology that can create new content based on existing data and user inputs. GenAI is not widely available in the market yet, and Intuit is one of the first companies to deploy it at scale for its customers.
Secondly, Intuit Assist is based on Intuit’s proprietary AI operating system (AIOS), which is a platform that enables the company to build and deploy AI models across its products quickly and efficiently. AIOS also ensures that Intuit’s AI models are accurate, reliable and ethical.
Thirdly, Intuit Assist is integrated with Intuit’s Live Platform, which connects customers to human experts who can provide additional guidance and support when needed. This combination of AI and human intelligence creates a seamless and personalized customer experience.
Lastly, Intuit Assist is tailored to the specific needs of small businesses and consumers who use Intuit’s products. It leverages rich data sets that span small business, consumer finance and tax domains to provide relevant and actionable insights for customers.
When will Intuit Assist be available?
Intuit has announced that it will start rolling out Intuit Assist to its customers later this year. The company has not revealed the exact timeline or pricing details yet. However, it has stated that it will offer different levels of functionality depending on the product and subscription plan that customers choose.
Intuit has also said that it will continue to invest in GenAI and other AI technologies to enhance its products and services in the future. The company has a vision of creating a “smart money” platform that can help customers manage their entire financial lives with ease.
