In a tight race that captured the sweet tooth of local residents, Insomnia Cookies has been voted the best place for cookies in Athens, Georgia, narrowly beating out Crumbl Cookie in a recent reader poll. The survey, run by the Athens Banner-Herald from October 1 to October 6, 2025, drew 51 votes and highlighted the city’s love for late-night treats and fresh bakes.
Poll Results Reveal Close Contest
Readers showed strong opinions in the poll, with Insomnia Cookies claiming the top spot by just three votes. This outcome reflects the ongoing debate among Athens locals about where to find the perfect cookie.
The full breakdown of votes included several popular spots. Insomnia led with 25.49 percent, while Crumbl followed at 19.61 percent. Other favorites like Independent Baking Company earned seven votes, and Sweetie Pie by Savie got six.
This poll tapped into what people search for when craving cookies in Athens. Many voters praised options that stay open late or offer unique flavors. The results align with trends seen in online reviews, where delivery and freshness often decide winners.
Experts note that such polls boost local businesses. Food critics point out that Athens has grown its dessert scene in recent years, with new shops opening near the University of Georgia campus.
Spotlight on Insomnia Cookies
Insomnia Cookies started in 2002 by two University of Pennsylvania students who wanted warm treats delivered late at night. The chain now boasts over 260 locations across the country, focusing on college towns.
The Athens shop opened in 2013 at 228 East Clayton Street, marking the first Georgia spot for the brand. It operates until 3 a.m. daily, serving classics like chocolate chunk alongside deluxe items such as the Big’wich, a cookie sandwich filled with ice cream.
Locals love the convenience. Delivery options make it easy for students and night owls to enjoy fresh-baked goods without leaving home. Recent menu additions include seasonal flavors that keep customers coming back.
Insomnia’s success in the poll ties into broader trends. Data from food industry reports show that late-night snack demand has risen 15 percent in college areas since 2023, driven by busy schedules and social media hype.
The brand emphasizes quality ingredients. Bakers use real butter and premium chocolate, which reviewers say gives their cookies a homemade taste.
Crumbl Cookie’s Strong Showing
Crumbl Cookie entered the Athens market in 2022 at the Beechwood Shopping Center, quickly gaining fans with its weekly rotating flavors. Founded in 2017, the chain offers oversized cookies in pink boxes that have become a social media sensation.
In the poll, Crumbl secured second place with flavors like pumpkin pie and pecan pie drawing praise. Customers appreciate the variety, with new options every Monday keeping things exciting.
Despite the loss, Crumbl holds its own in comparisons. A 2023 taste test by food bloggers ranked its chocolate chip cookie highly among chains, noting the soft texture and generous size.
Sales data indicates Crumbl has expanded rapidly, with over 500 stores nationwide by 2025. In Athens, it benefits from easy access near shopping areas, appealing to families and daytime shoppers.
Community Reactions and Social Buzz
Social media lit up after the poll results. Posts on platforms like X showed divided opinions, with some users declaring Insomnia superior for its warmth and delivery speed.
One common theme emerged: taste preferences vary by time of day. Late-night eaters favored Insomnia, while others preferred Crumbl’s gourmet twists.
Here are key sentiments from online discussions:
- Many praised Insomnia for consistent quality and late hours.
- Crumbl fans highlighted creative flavors and shareable portions.
- Local bakers like Independent Baking noted the poll’s boost to small shops.
Food enthusiasts in Athens shared stories of cookie crawls, visiting multiple spots in one night. This buzz ties into events like the Athens Food Festival in September 2025, where desserts took center stage.
Comparing Top Cookie Spots
To help readers decide, let’s look at how Insomnia and Crumbl stack up. Both offer delivery and unique menus, but differences in hours and style set them apart.
| Feature | Insomnia Cookies | Crumbl Cookie |
|---|---|---|
| Hours | Open until 3 a.m. daily | Typically closes by 10 p.m. |
| Flavor Rotation | Daily specials and classics | New lineup every week |
| Signature Item | Deluxe Big’wich with ice cream | Oversized cookies in boxes |
| Price per Cookie | Around $3 to $4 | About $4 to $5 |
| Location in Athens | Downtown near campus | Beechwood Shopping Center |
This table shows why Insomnia might edge out for night cravings, while Crumbl appeals for variety seekers. Recent reviews from sites like Yelp echo these points, with Insomnia averaging 4.2 stars and Crumbl at 4.1 in Athens.
Both chains have adapted to 2025 trends, like eco-friendly packaging and app ordering. Industry reports predict cookie sales will grow 8 percent this year, fueled by social sharing.
Why Athens Loves Its Cookies
Athens boasts a vibrant food scene, with cookies fitting into its mix of Southern comfort and college energy. The poll underscores how treats like these build community, from study breaks to family outings.
Factors like freshness and innovation drive popularity. Bakers say using local ingredients, such as Georgia pecans, adds appeal.
Looking ahead, experts expect more competition. New spots could open in 2026, inspired by this poll’s attention.
If you have a favorite cookie spot in Athens, share your thoughts in the comments below or on social media. Your input could spark the next big debate and help fellow readers discover hidden gems.
