The world’s largest tourist exhibition, ITB Berlin 2024, is taking place in Berlin from March 6 to March 8, 2024. Among the participants are Tbilisi and Batumi international airports, which are showcasing their services and facilities to the global tourism industry.
Tbilisi and Batumi Airports: Gateways to Georgia
Tbilisi and Batumi international airports are the main gateways to Georgia, a country with rich cultural heritage, diverse natural beauty, and hospitable people. The airports are operated by TAV Georgia, a subsidiary of TAV Airports Holding, one of the world’s leading airport operators.
The airports offer a range of services and amenities to their passengers, such as free Wi-Fi, duty-free shops, lounges, restaurants, car rental, and parking. The airports also have modern infrastructure and equipment, such as self-check-in kiosks, baggage handling systems, and security scanners.
The airports are constantly improving their quality and efficiency, as well as expanding their capacity and network. In 2023, Tbilisi airport served 3.8 million passengers, an increase of 81% compared to 2022, while Batumi airport served 600,000 passengers, an increase of 25% compared to 2022. The airports also added new destinations and airlines to their portfolio, such as Dubai, Istanbul, Moscow, and London.
ITB Berlin 2024: A Platform for Networking and Learning
ITB Berlin 2024 is the world’s largest tourist exhibition, attracting more than 24,000 participants from over 180 countries. The event provides a platform for networking, learning, and exchanging ideas among the leaders and experts of the global tourism industry.
The event features more than 400 speakers, who share their insights and experiences on various topics, such as digital transformation, sustainability, innovation, and diversity. The event also showcases the latest trends and developments in the tourism sector, such as new products, services, and destinations.
Tbilisi and Batumi international airports have their own exhibition stand at the event, where they present their services and facilities to the potential partners and customers. The general manager of the airports, Mrs. Tea Zakaradze, is also holding meetings and negotiations with the representatives of major airlines, to discuss the possibilities of launching new flights to Georgia.
Georgia: A Rising Star in Tourism
Georgia is a country that has a lot to offer to the tourists, from its ancient history and culture, to its stunning landscapes and cuisine. The country has been recognized as a rising star in tourism by various international organizations and media outlets, such as the World Travel and Tourism Council, Lonely Planet, and National Geographic.
The country has also been implementing various initiatives and reforms to enhance its tourism potential and competitiveness, such as easing visa regulations, developing infrastructure, promoting rural and adventure tourism, and supporting local businesses and communities.
The participation of Tbilisi and Batumi international airports in ITB Berlin 2024 is a part of the country’s efforts to increase its visibility and attractiveness in the global tourism market, and to attract more visitors and investments to its regions.
