Georgian wine is set to make waves in the international market this year, with a prominent debut planned for Tokyo, Japan. Following a showcase at the prestigious Madrid Fusión Gastro Congress, the global spotlight is now shining brighter than ever on the country’s rich wine culture. The event, organized with support from the National Wine Agency of Georgia, will feature tastings of Georgian wine and gastronomy, offering a glimpse into the country’s unique winemaking heritage.
Rising Demand and International Showcases
The year 2025 marks a significant milestone for Georgian wine, as it expands its reach to key international markets. After its presentation at the Madrid Fusión Gastro Congress, Georgian wine companies are preparing for more high-profile events. February will see them participating in both the RAW Wine International Exhibition and VineExpo Paris, two of the largest wine trade shows in the world.
These events are expected to create new opportunities for Georgian wine producers, connecting them with distributors, buyers, and wine enthusiasts worldwide. With an impressive array of wines to showcase, Georgia is positioning itself as an emerging player in the global wine scene.
Major Global Markets on the Radar
In addition to Japan, Georgia is placing a strong emphasis on expanding its wine exports to other major international markets, including the USA, UK, Germany, Poland, China, and South Korea. This strategic promotion is part of a broader effort to elevate Georgian wine’s profile, leveraging global demand for unique, high-quality wines.
The country has already seen significant growth in its export figures, with wine exports reaching a record high of USD 56 million in 2024. This represents a 24% increase from the previous year, indicating a growing appetite for Georgian wine around the world.
Increased Investment in Promotion
To support this global expansion, the National Wine Agency has ramped up its promotional efforts. The 2025 promotion budget has been increased by 1.4 million GEL, bringing the total budget to 17.4 million GEL. This enhanced funding will allow Georgian wine companies to increase their presence in global markets and ensure that their products are accessible to a wider audience.
The rise in promotional funding reflects Georgia’s growing confidence in its wine industry and its belief in the potential for continued growth. With the global wine industry becoming increasingly competitive, these investments are crucial for ensuring that Georgian wine stands out in a crowded marketplace.
The Future of Georgian Wine
The future looks bright for Georgian wine, and the events of 2025 are just the beginning. As Georgia continues to innovate and showcase its winemaking traditions, the world will undoubtedly take notice. With increased investments, strategic partnerships, and a growing international reputation, Georgian wine is poised to become a key player on the global stage.
