FITUR, the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America, will present its specialised area FITUR TRAVEL TECHNOLOGY 2024 from 24 to 28 January 2024 at IFEMA MADRID. This section will feature the latest technological trends that are transforming the way travellers plan and book their experiences, as well as the solutions that help the tourism industry become more competitive, sustainable and resilient.
The future of technology, business and destinations
FITUR TRAVEL TECHNOLOGY 2024 will bring together international and Spanish companies and experts that offer cutting-edge solutions for the tourism sector, such as software, platforms, voice assistants, artificial intelligence, innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalisation, price managers and revolutionary payment methods. Some of the main proposals that will be showcased at the fair are:
- An optimised booking engine that multiplies direct bookings with dynamic pricing tools, suggesting rates based on demand, seasonality and competition and increasing occupancy and revenue.
- A platform that acts as a permanently active price manager and also allows for manual price intervention and control, thus ensuring that the hotel rooms are priced correctly each night.
- A software that assists the sector’s SMEs to become more competitive by digitalising and automating human resources tasks and processes.
- An innovative method of deferred payment in hospitality, which can be activated directly in the booking engine or CRM and which can also integrate a BNPL option (Buy Now Pay Later).
- A Wi-Fi solution managed in the hospitality markets, with continuous innovation offering a network capable of absorbing the spectacular growth in internet consumption, providing high value-added services and making Wi-Fi the technical basis for the digital transformation of customers.
The role of technology in tourism sustainability
FITUR TRAVEL TECHNOLOGY 2024 will also highlight the importance of technology in promoting tourism sustainability, which is one of the main challenges and opportunities for the industry in the post-pandemic scenario. Technology can help to reduce the environmental impact of tourism, improve the quality of life of local communities, enhance the cultural heritage of destinations and foster social inclusion and diversity. Some of the initiatives that will be presented at the fair are:
- FITUR NEXT, the observatory of FITUR that identifies and promotes good practices in tourism innovation that have a positive impact on economic, social and environmental sustainability. This year’s challenge is dedicated to how tourism can contribute to territorial revitalisation and help to alleviate depopulation.
- FITUR WOMAN, the meeting point to promote the role of women in the tourism industry, which will celebrate its fourth edition with the theme “Women, Technology and Sustainability”.
- FITUR CRUISES, the specialised area that focuses on “blue tourism”, a segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
- FITUR LGBT+, the reference area for a non-seasonal sector with high purchasing power, which will address the challenges and opportunities of LGBT+ tourism in the context of digitalisation, diversity and inclusion.
The benefits of technology for tourism professionals and travellers
FITUR TRAVEL TECHNOLOGY 2024 will also offer the opportunity for tourism professionals and travellers to enjoy the benefits of technology, such as:
- LIVE Connect, the new model of relationship and permanent contact between customers and suppliers from all over the world that enhances and reinforces the value proposal of the face-to-face experience. LIVE Connect is a platform that allows users to access unlimited and exclusive professional content, network with professionals in their sector throughout the year, participate in live events and webinars, and access the FITUR catalogue and agenda.
- FITUR SCREEN, the area that connects the tourism and audiovisual industries, offering a unique opportunity to capture new audiences, generate content and promote destinations through films, series, documentaries and video games.
- FITUR TALENT, the area that focuses on the recruitment and development of talent in the tourism industry, which is the key to the future profitability and competitiveness of the sector. FITUR TALENT will showcase the latest trends and best practices in human resources management, education, training and employment.
In short, FITUR TRAVEL TECHNOLOGY 2024 will be THE place where the tourism industry can discover and experience the technological innovations that will shape the future of travel and tourism.
