DUNDAS: A brand born on the red carpet
DUNDAS is a luxury fashion label that was launched in 2017 by Peter Dundas and Evangelo Bousis, two veterans of the industry who have worked with brands like Emilio Pucci, Roberto Cavalli, and Dolce & Gabbana. The brand made its debut on the red carpet, when Beyoncé wore a custom-designed outfit by DUNDAS at the Grammy Awards. The outfit, which featured a gold sequined gown and a matching headpiece, was a stunning statement that instantly put DUNDAS on the map.
The brand’s strategy was to use red carpet moments on superstar celebrities to create buzz and demand for its products, which are timeless and seasonless capsule collections that can be purchased online through its ecommerce channels. The plan proved successful, as DUNDAS attracted more high-profile clients like Kim Kardashian, Emily Ratajkowski, and Zendaya, who wore the brand’s creations at various events and occasions.
DUNDAS: A pioneer in the virtual world
DUNDAS is not only a leader in the traditional fashion space, but also a pioneer in the virtual world. The brand has embraced technology as a way to reach new audiences and create innovative experiences for its customers. For example, DUNDAS launched its first digital collection in the metaverse, a virtual environment where people can interact with each other and digital objects. The collection, called D5, was inspired by the five elements of nature and featured 10 looks that were designed using 3D software and rendered in high-quality graphics.
The collection was showcased on a digital platform called Decentraland, where users can create and explore virtual worlds using cryptocurrency. Users could access the D5 collection through a portal that led them to a DUNDAS-themed island, where they could see the looks on digital models and interact with them. The collection was also available for purchase on the platform using digital tokens.
DUNDAS also partnered with a gaming company called Aglet, which creates mobile games that allow users to collect and trade virtual sneakers. DUNDAS designed a pair of exclusive sneakers for the game, which users could buy using in-game currency or real money. The sneakers were also linked to a physical pair that users could order online if they wanted to own them in real life.
DUNDAS: A visionary in the fashion industry
DUNDAS is a brand that is constantly pushing the boundaries of fashion and technology, creating new ways to connect with its customers and express its vision. The brand believes that the metaverse is just as important as the real world for luxury fashion labels, as it offers unlimited possibilities for creativity and experimentation. The brand also believes that technology can help make fashion more sustainable and inclusive, by reducing waste and increasing accessibility.
DUNDAS is not afraid to take risks and challenge the status quo of the fashion industry, which is why it has become one of the most influential and innovative brands in the world. The brand’s co-founders, Peter Dundas and Evangelo Bousis, are passionate about their craft and their mission, which is to create beautiful clothes that make people feel confident and happy.
