Amazon’s annual sale has sparked a buying frenzy with 55-inch TVs from LG, Samsung, Sony, and others selling at some of the lowest prices in years.
Festive Sale Turns Into TV Rush
The Amazon Great Indian Festival has always been a headline-grabber, but this year the spotlight is firmly on big-screen televisions. Discounts hitting as high as 65% have drawn in shoppers across metros and smaller cities alike. For families who’ve been holding back on an upgrade, the numbers are too tempting to ignore.
At the center of the buzz is the 55-inch TV category. Once seen as a premium purchase, it’s now being pushed into the mainstream thanks to deep price cuts. Add to that a revised GST rule that shaved off a few thousand more, and the timing couldn’t be better.
People are lining up online, clicking through deals, and comparing specs late into the night. Some say it feels like the festive season has finally brought TVs back to “affordable luxury” territory.
Brands Slash Prices Aggressively
What’s catching most eyes is the wide variety of brands on sale. From global giants like Samsung and LG to value-for-money challengers such as Xiaomi and VW, the range is massive. The price brackets tell their own story.
One shopper in Bengaluru said he had his eyes on the Sony BRAVIA series for months. “I was waiting for the right moment, and now it’s almost half the price. Couldn’t let that go,” he said.
Here’s a quick snapshot of some of the steepest drops:
| Brand & Model | Original Price | Sale Price | Discount |
|---|---|---|---|
| Acer 55” G Plus 4K TV | ₹2,18,000 | ₹29,999 | 86% |
| Sony BRAVIA 3 Series 55” | ₹1,30,000 | ₹67,990 | 48% |
| LG 55UR7500PSC 55” | ₹71,990 | ₹34,990 | 51% |
| Xiaomi FX Pro QLED 55” | ₹62,999 | ₹31,999 | 49% |
| Samsung Vision AI QLED 55” | ₹75,500 | ₹43,990 | 41% |
| TCL Q6C 55” Mini LED | ₹1,20,000 | ₹43,990 | 63% |
A table like this shows why so many buyers are calling it a “once in a year chance.”
GST Tweak Adds Extra Sweetener
The new GST rule, which adjusted rates on select consumer electronics, has quietly amplified the effect of Amazon’s discounts. This isn’t just about flashy banners showing slashed prices—it’s about how the final bill looks at checkout.
For some models, the difference after GST revisions runs into a few thousand rupees. That’s not pocket change for the middle-class households who form the bulk of TV buyers in India.
Retail experts say the twin effect—tax cuts plus festival discounts—has worked like a double-engine push on sales. It’s rare to see both levers working together in favor of the consumer.
What Buyers Are Saying
Shoppers aren’t shy about sharing their excitement. Social media feeds are filled with screenshots of “before and after” prices, while WhatsApp family groups are buzzing with recommendations.
One buyer posted, “Got my LG 55-inch at less than half the MRP. Honestly feels like stealing.” Another replied with a laughing emoji and said he was still comparing Samsung and Sony.
Some common reasons people gave for jumping on these deals:
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Upgrading from older 32-inch or 43-inch sets
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Watching cricket and football on bigger screens during festive gatherings
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Using smart features for OTT platforms like Netflix and Prime Video
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Making the living room “festival-ready” for family visits
It’s not just about technology. For many, it’s an emotional buy linked to family celebrations and showing hospitality.
Stock Pressure and Buying Rush
While discounts look great on paper, availability is a different story. Popular models are running out fast, especially in smaller cities where demand has spiked unexpectedly.
Retail trackers note that brands like Sony and Samsung, which carry premium appeal, are disappearing from carts within hours. Some customers have had to switch to alternatives like TCL or VW simply because their first choice sold out.
Amazon itself has been throwing in bank offers and no-cost EMI options, further fueling the rush. But with every passing day, the sense of urgency builds. If you wait too long, you may find only limited-stock models or slightly higher prices.
The Bigger Picture
This year’s festival isn’t just about moving inventory. Analysts see it as a marker of how aggressively e-commerce platforms are battling for dominance in the home electronics segment. Televisions remain one of the highest-margin categories during festive sales.
The discounts also reflect broader competition among brands. Global majors don’t want to lose ground to fast-rising players from China or local Indian brands. By slashing prices dramatically, they keep customer attention on themselves.
Interestingly, even as smartphone sales plateau, the TV market has kept some sparkle. Industry watchers point out that larger screens have become aspirational buys—similar to how cars once were for middle-income households.
And with 4K, QLED, and Mini LED technologies now becoming the standard, buyers are getting features that would have been unthinkably expensive just a few years ago.
