In the bustling metro Atlanta area, an Alpharetta company called To Do Robotics is changing how restaurants operate. Founded by Marianela Naninga, the firm creates service robots that seat guests, deliver food, and boost efficiency, with a recent showcase at El Porton Mexican Restaurant in Roswell on September 24, 2025.
This innovation comes at a time when the hospitality industry faces labor shortages and rising demands. Naninga’s robots aim to support human workers, not replace them, drawing from her 2015 trip to Seoul where she first saw similar technology in action.
Robots Take Center Stage at Local Eatery
At El Porton Mexican Restaurant, robots guide diners to tables and carry meals from the kitchen. Managers say these machines make service faster and more fun, especially for families with kids who come just to see them.
The robots have four trays and can be programmed to remember table layouts. This setup reduces wait times and lets servers focus on customer needs.
Customer reactions have been positive. Many praise the novelty, and some visit the restaurant mainly for the robotic experience.
Servers initially worried about job loss, but now they see the robots as helpful tools that ease their workload.
The Story Behind To Do Robotics
Marianela Naninga started To Do Robotics after spotting robotic servers in South Korea. She saw a gap in the U.S. market and launched her company in Alpharetta to fill it.
The firm focuses on practical robots for everyday tasks. They design machines that integrate easily into busy environments like restaurants.
Naninga’s background in tech and business drives the company’s growth. She aims to make automation accessible and affordable for small businesses.
To Do Robotics has grown quickly, partnering with local spots to test and refine their products.
How These Robots Work and Their Key Features
Service robots from To Do Robotics use simple programming to navigate spaces. They avoid obstacles and deliver items directly to tables.
Here are some standout features:
- Multiple trays for carrying food and drinks at once.
- Easy setup with memory for floor plans.
- Battery life that lasts a full shift.
- Fun interactions like greetings to engage customers.
These elements help restaurants run smoother during peak hours.
The technology also includes sensors for safe movement around people.
Expanding Beyond Restaurants
To Do Robotics plans to bring its tech to hotels and healthcare settings. In hotels, robots could vacuum rooms and handle basic cleaning.
In healthcare, they might take vital signs or deliver supplies, easing staff burdens.
This expansion taps into broader trends. The U.S. hospitality service robots market is set to reach over $3 billion by 2032, growing at about 13 percent yearly.
Naninga sees potential in addressing labor gaps across industries. Her team is developing new models for these areas.
Recent tests show promise in senior care, where robots assist with routine tasks.
Industry Trends and Challenges
The hospitality sector is embracing robots amid ongoing worker shortages. Many businesses report up to 40 percent cost savings with automation.
However, challenges remain. High upfront costs can deter small owners, and some worry about tech glitches.
Experts note that robots improve guest satisfaction by speeding up service. A recent study found consumers feel safer with less human contact post-pandemic.
Balancing tech with human touch is key. Successful adopters train staff to work alongside robots.
| Trend | Impact on Hospitality |
|---|---|
| AI Integration | Personalizes guest experiences and predicts needs |
| Labor Shortages | Robots fill gaps in staffing, reducing turnover |
| Cost Efficiency | Lowers operational expenses by 30 to 40 percent |
| Market Growth | Expected to hit $3.25 billion in U.S. by 2032 |
This table highlights why robots are gaining traction.
What the Future Holds for Service Robots
Looking ahead, To Do Robotics aims to innovate further. They plan demos and partnerships to showcase advanced features like AI-driven interactions.
Industry watchers predict more widespread use as tech improves and prices drop.
For businesses, these robots could redefine efficiency. In a fast-changing world, staying ahead means adopting smart tools.
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