With prices starting at ₹39,990, Sony India is stepping up its home audio play with powerful new soundbars as OTT consumption spikes.
Sony’s clearly not whispering into the home entertainment market anymore. It’s coming in loud—and full surround. On July 1, the company unveiled two new additions to its BRAVIA Theatre range: the Theatre Bar 6 and the Theatre System 6. Both are sleek, wireless-heavy, and packed with enough audio tech to fill a living room with deep bass, rich dialogue, and that rumble you feel in your chest during car chases.
Let’s be honest, these aren’t budget buys. But Sony knows what it’s aiming for. And it thinks India’s ready to pay for it.
Premium Audio, Premium Intentions
This isn’t just about product launches. This is about market ambition.
At an event held in New Delhi on June 30, Sony India MD Sunil Nayyar said the company’s targeting a 50% market share in the soundbar segment. That’s up from an estimated 39–40% share now. “We are confident this range will set a new benchmark in the premium home entertainment segment,” Nayyar said, flanked by Nezu Daisuke, Sony’s global head of home product business.
And they’re not just throwing gadgets at the wall to see what sticks. These two devices are aimed squarely at the booming OTT generation. As more Indians binge-watch Netflix, Hotstar and Prime on giant 4K TVs, they’re beginning to realize built-in speakers just don’t cut it anymore.
What You Get for Your Money
Here’s the short version for those already reaching for their wallets.
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BRAVIA Theatre Bar 6 (₹39,990): A 3.1.2 channel soundbar with upfiring speakers and a wireless subwoofer.
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BRAVIA Theatre System 6 (₹49,990): A full 5.1 channel home theatre with a 1000W output, wireless rear speakers, and Multi-Stereo Content magic.
They’ll be available at Sony Centers, large electronics retailers, and of course, online. The Bar 6 is already on sale starting July 1, while the System 6 hits shelves July 3.
Filling Indian Homes with Cinematic Boom
The BRAVIA Theatre System 6 is no small player. It throws out a full 1000 watts of sound—more than enough to make your neighbors call security.
It’s got wireless rear speakers that make installation much simpler than old-school surround systems. No tangled cords running under carpets. No drill marks on the walls.
One standout feature is the Multi-Stereo Content mode, which mirrors the stereo output across all speakers. In plain speak? Even if you’re watching an old mono film or a podcast, it’ll feel like the audio’s wrapping around you.
It’s also surprisingly compact. Sony says the new system uses fewer wires and takes up less space than traditional setups.
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Tech That’s Not Just for Show
Of course, Sony didn’t just slap a speaker together and call it a day. Both devices come armed with features designed to turn your living room into a mini-theatre.
The Theatre Bar 6 includes upfiring drivers—a fancy way of saying it can bounce sound off the ceiling to simulate overhead effects. That’s especially useful when watching action-heavy movies or sports with Dolby Atmos support.
Here’s a quick look at how they stack up:
| Feature | BRAVIA Theatre Bar 6 | BRAVIA Theatre System 6 |
|---|---|---|
| Channel Setup | 3.1.2 | 5.1 |
| Subwoofer | Wireless | Wired, Dedicated |
| Rear Speakers | None | Wireless Rear |
| Output Power | Undisclosed (mid-range) | 1000W |
| Multi-Stereo Content Support | No | Yes |
| Launch Price (INR) | ₹39,990 | ₹49,990 |
| Availability | July 1 | July 3 |
OTT Growth is Fueling the Fire
The timing’s no accident.
With over 450 million video streaming users in India, according to PwC’s 2024 Global Entertainment & Media Outlook, demand for high-quality in-home entertainment has skyrocketed. More Indians are shelling out for big TVs, soundbars, and subscription services than ever before.
Sony, which already has a significant foothold in premium televisions, sees an opportunity to complete the home entertainment equation by bundling quality sound with its BRAVIA lineup.
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Taking Aim at the Competition
It’s not like Sony’s alone in this race. Brands like JBL, Samsung, and boAt are also fighting for ears—and wallets.
But Sony’s strategy is to double down on performance and brand trust. These aren’t mid-tier boxes trying to do too much for too little. They’re high-end systems meant to complement a BRAVIA OLED or Mini-LED TV, not compete with bargain-bin Bluetooth speakers.
In the premium audio space, a few things matter most:
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Reliable surround sound that works out of the box
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Brand recall and support network
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Seamless integration with existing Sony devices (TVs, PS5s, etc.)
And if Sony gets it right, these two new products could give them a decisive edge.
The Price of Sound, and the Sound of Price
Sure, ₹50,000 for a sound system isn’t pocket change. But it’s still cheaper than a fancy iPhone or a weekend getaway. For the entertainment-obsessed urban consumer, it’s a one-time upgrade to their living room setup.
Sony is betting that as families crowd around OTT dramas, cricket matches, or Bollywood premieres, they’ll want sound to match the screen. And it’s hard to argue with that logic.
After all, what good is a 65-inch 4K screen if the sound feels like it’s coming from a cereal box?
