Facebook says it’s taking action against deepfakes, controlled media


Facebook says it will expel controlled media including deepfakes from its foundation, as questions wait over how the informal community will control the spread of deception in front of another presidential political decision.

On Monday, Facebook said in an announcement it will expel deepfakes if a video has been altered in a manner that would “likely misdirect somebody into believing that a subject of the video said words that they didn’t really say.”

Facebook said it will likewise expel controlled media made by computerized reasoning or AI that could look genuine.


“While these recordings are as yet uncommon on the web, they present a noteworthy test for our industry and society as their utilization builds,” Monika Bickert, VP of worldwide arrangement the executives at Facebook, said in an announcement.

Deepfakes are especially concerning in light of the fact that sound and video chronicles can be controlled in a manner so adjusted sound nibbles or video cuts seem like they’re authentic.

A year ago, Facebook was reprimanded for neglecting to bring down a video of House Speaker Nancy Pelosi doctored to show her slurring words. Rather, the video was “downranked” to keep it from spreading.

About the author

Shyam Mackie

Shyam Mackie

Shyam became president and chief executive officer of River Dale Standard Company in November 2012. He has directed the Company’s strategy and presided over an expansion of its digital and global operations. Under his leadership, digital subscriptions have grown from 500,000 to nearly four million and the Company set a goal to reach 10 million total subscriptions by 2025. The Times has successfully expanded into other digital products like Cooking and Crosswords, has launched one of the world’s most successful podcasts and recently premiered “The Weekly”, a new TV news program for FX and Hulu.

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